NEW YORK, March 1, 2013 /PRNewswire-iReach/ -- CreativeWorx won the NYC-based STARTUPALOOZA investor pitch competition yesterday and was named the "Most Fundable Startup" by the investor judges and general audience.

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"STARTUPALOOZA is proud to announce CreativeWorx as the winner of last night's event as picked by 8 VC judges and an audience of peers.  It is not often that we come across a fully-formed start-up with pedigreed management and a go-to-market product that solves a big problem.  We expect this to be a major New York start-up success story," said Alan Brody, Director of STARTUPALOOZA and author of 'Are You Fundable?'

The CreativeWorx platform increases a company's productivity and profitability by automatically capturing how employees spend their time…and then analyzing that data for additional gains.  By replacing manual entry of this information, data is delivered faster and more accurately to a company's back-end systems…and employees get more time to focus on what they do best.

This automated activity capture has profound impact for service professionals (timesheet preparation), sales professionals (improved sales success), and project management (real-time project analytics).  Furthermore, the CreativeWorx platform applies big data analytics to deliver insights that increase productivity and profitability. 

"We have developed a new class of productivity tools for the enterprise organization," says Mark Hirsch, Founder and CEO of CreativeWorx.  "Helping employees understand how they spend their time is critical for improving productivity and profitability.  Our platform is a game changer for both the individual workers and executive management."

CreativeWorx TimeTracker - the first product on the CreativeWorx platform - solves the timesheet problems for service professionals, including lawyers, consultants, software developers and advertising agency employees.   CreativeWorx TimeTracker improves productivity and profitably by capturing more billable hours, reducing the cost of timesheet preparation and improving accuracy of submitted data.

Though TimeTracker supports the major products such as Microsoft Office, calendars, email, phones and more, it is particularly unique in that it is seamlessly integrated with the Adobe Creative Suite, where Hirsch and CreativeWorx CTO Mark Erickson worked previously.   CreativeWorx TimeTracker is uniquely able to address the timesheet pains of creative professionals everywhere.

Added Hirsch, "Since the world's best creative minds use TimeTracker, we set the bar very high and focused on an exceptional user experience.  It's an innovative product that can only be appreciated by using it."  For creative professionals, TimeTracker installs 60 seconds as an Adobe Creative Suite extension and is currently available as a free download at www.creativeworx.com.  

About Starupalooza

STARTUPALOOZA is a start-up showcase and competition that presents innovative companies to a broad range of angel investors and venture capitalists.  STARTUPALOOZA is run by Alan Brody, Director and author of 'Are You Fundable?'   In addition to the direct investor exposure, the Startupalooza winner receives other consideration including sponsored entry to the prestigious New York Private Equity Forums investor event at the Yale Club.

About CreativeWorx

CreativeWorx is a New York-based technology company redefining enterprise productivity.  It was founded by an ambitious team of designers, software engineers and process consultants who are passionate about eliminating outdated enterprise workflows.  The CreativeWorx cloud-based platform redefines productivity by harnessing previously-untapped worker data to power real-time efficiencies and improved analytics.  CreativeWorx is privately funded.  To learn more, please visit: www.creativeworx.com

© 2013 CreativeWorx Corp.  All rights reserved.  Logos and trademarks are the property of their respective owners.

If you'd like more information about this topic, or to schedule an interview with Mark Hirsch, please call 212-292-3190 or email mhirsch@creativeworx.com

Media Contact:

Mark Hirsch, CreativeWorx, 2122923190, mhirsch@creativeworx.com

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SOURCE CreativeWorx