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InsideView Customer, Rosetta Stone, to Showcase Winning Social Selling Strategies at Social Biz Atlanta Conference

Comparative Study Reveals Reps That Use InsideView for Sales Intelligence Saw 22% Better Lead Conversion, 12% Increase in Win Rate, and Average Deal Size Growth of 33% Over Non-Users

SAN FRANCISCO, CA and ATLANTA, GA -- (Marketwire) -- 02/21/13 -- InsideView, the sales intelligence leader, today announced that its customer Rosetta Stone will be featured in a case study that explores how the InsideView sales intelligence solution increases corporate sales for the world's leading language learning company. The case study will be presented at the Social Biz Atlanta Conference, in a session hosted by Charles Frydenborg, Senior Director of Corporate Sales, North America for Rosetta Stone, and Heidi Tucker, InsideView Vice President of Global Alliances. The session will explore how, using InsideView, sales professionals at Rosetta Stone have improved lead conversion by 22%, win rates 12%, and average deal size by 33% over a group that doesn't use InsideView.

"InsideView provides the big-picture insights that allow us to educate our prospects about the need for language learning," said Charles Frydenborg, Senior Director of Corporate Sales, North America for Rosetta Stone. "With these insights, they often become our champions, rapidly growing the size of our accounts. InsideView also helps our sales people create more touch points within a prospect's organization so we can convert multiple buyers. In effect, InsideView helps us upsell our solution right out of the chute, driving an important increase in deal size."

Brent Leary, partner and co-founder of CRM Essentials, the organization hosting the conference, added: "Selling processes and tools have evolved significantly as social information becomes more available, and more integrated in the leading CRM platforms. Rosetta Stone is a powerful example of how sales professionals can use social information and connections to find the right door in to target accounts and then to shorten the sales cycle. Social information reveals important insights that help the selling process. Rosetta Stone has demonstrated a forward-looking approach to selling as they've embraced social selling with InsideView. We are thrilled to have them share their insights with the business leaders of Atlanta."

Rosetta Stone Case Study Presentation
This in-depth case study will explore how Rosetta Stone sales professionals use InsideView to take advantage of the increasing demand for language learning due to globalization. Faced with the challenge of finding the right buyer inside target organizations, the Rosetta Stone team uses InsideView to uncover insights and connections they needed to get in the multiple doors they were targeting within an organization, find connections with buyers, and close the sale once they were in. Rosetta Stone now has more than twenty sales professionals using InsideView to find the right person, get into the account, build multiple relationships and win more deals. They also use InsideView to help them grow the account after the initial sale.

Session: Case Study: Rosetta Stone - Using Social Selling to Go After Enterprise Customers
Time: 12:55 - 1:20 pm
Presenters:

  • Heidi Tucker, Vice President of Global Alliances for InsideView
  • Charles Frydenborg, Senior Director of Corporate Sales, North America

"Rosetta Stone has done a great job of using InsideView to find customer intelligence that increases sales productivity," said Umberto Milletti, CEO of InsideView. "It is remarkable to see the increases in productivity they were able to achieve in a short period of time. It is a compelling case study of success, one that can bring lessons for any B2B sales and marketing organization."

About InsideView
InsideView is the leading provider of sales intelligence solutions to B2B sales and marketing organizations, helping sales professionals get in the door, and win once they're in. InsideView provides the critical business insights, social connections and deep contact information to effectively engage and convert the most promising prospects. As part of its solution, InsideView provides training, service and success management to promote the most productive use of sales intelligence and track the ROI it generates. InsideView's products are used by more than 100,000 sales and marketing professionals, and over 1,000 market-leading companies including Adobe, BMC, Franklin Covey, Experian and SuccessFactors. InsideView was founded in 2005 and is headquartered in San Francisco, California. For more information, visit InsideView.

All brands mentioned in this press release are the sole property of their registered owners.

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