CARDIFF, Wales, February 21, 2013 /PRNewswire/ --

New software offers effective solutions and increased mobility for the brand

EILEEN FISHER today announced its selection of DeSL's PLM, SRM, and Adobe Illustrator Integrator Solution to streamline the ever-growing brand's management of product information.

EILEEN FISHER will utilize DeSL's global experience, range of functionality, ease of use, and flexibility to assist the brand in meeting its business goals.  EILEEN FISHER will implement a variety of DeSL's functional offerings including: Line Planning; Story Boards; Adobe Illustrator Integration; Tech Pack Management; Product Management; Critical Path Management; Costing; Samples Purchasing and Vendor Compliance.  Each will help to centralize information as well as simplify the brand's communication with vendors.

"DeSL is a leader in web-based solutions for the fashion industry, and we are thrilled to integrate their solutions into our practices," said Katherine Yoder and Nicole Kaluzne, co-leaders of EILEEN FISHER's internal PLM search and selection team. "After an extensive vendor search and selection process, we found DeSL to be dynamic, intuitive, and easy to work with, making them an ideal partner for EILEEN FISHER."

Marc Friedman, VP North America, DeSL commented, "Following their highly competitive and comprehensive vendor selection process, we were absolutely thrilled that EILEEN FISHER selected DeSL as their PLM vendor.  We look forward to delivering an indispensable, cost/time saving PLM/SRM system for EILEEN FISHER and becoming an increasingly valued business partner."

About EILEEN FISHER

EILEEN FISHER is an American designer known for blending trend and timelessness. In 1984, motivated by her own wardrobe needs and a desire to put design ahead of fashion, she created a new breed of clothing that acts as a go-to system for modern women. Almost three decades later, EILEEN FISHER continues to create clothing that marries simple, versatile lines with the beauty and quality of fabrics.  We value color and texture over pattern. We build on core fabrics and yarns season after season, inviting customers to evolve their wardrobe, connecting the new with the old. For more information, please visit eileenfisher.com.

About DeSL

DeSL is a global company delivering integrated web based end to end solutions for the Fashion, Apparel, Textile and Footwear sectors.  Applications include PLM, ERP, SRM and E-Commerce modules, designed specifically for fashion & footwear companies operating in retail, wholesale and manufacturing sectors. DeSL is also one of the few companies to deliver solutions built entirely using the Microsoft.Net framework.

The company is head-quartered in the UK, with offices in New York, Shanghai, Turkey & Australia.  DeSL has been delivering solutions to the fashion industry since 2002. Customers include some of the world's most renowned fashion brands and largest fashion manufacturers. DeSL has a global customer base covering United Kingdom, United States, Western Europe, China, Sri Lanka, Cambodia, Mauritius, Turkey, Bangladesh and North Africa.

http://www.desl.net