|By Marketwired .||
|February 20, 2013 09:00 AM EST||
NEEDHAM, MA -- (Marketwire) -- 02/20/13 -- Visual IQ, the leading cross channel marketing attribution software provider, today announced that Josh Dreller, Sr. Director, Client & Industry Solutions, will moderate a panel for digital marketers at the Digital Analytics Association's Dallas Symposium. Dreller will moderate a highly anticipated session called "Social Marketing Analytics: How to Overcome the Measurement Challenge," which will explore current best practices on how to approach social attribution.
During the interactive session, panelists will provide real-world examples of how to approach social attribution, from rudimentary tagging strategies to dealing with partial data sets that often accompany social tracking. A seasoned digital marketing expert and fluent technologist, Dreller is uniquely equipped to lead the discussion on the subject and recently authored a Visual IQ whitepaper called "Four Crucial Takeaways on Attribution & Facebook ROI."
Most marketers are promoting products using a variety of channels, and it is not always easy to measure and assign credit to online and offline activities. This is where marketing attribution, the art and science of figuring out how different channels lead to a conversion, comes to play. As social media enters the mix, measuring ROI becomes even more complex due to the expanding array of tactics that advertisers are using to market their products via social channels. This session will explore how advertisers can overcome the specific measurement challenges associated with social marketing through attribution.
The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. The DAA Dallas Symposium will focus on cross channel analytics and attribution and feature thought provoking presentations from leading digital marketers. The event will take place at the University of Texas at Dallas' Naveen Jindal School of Management, 800 West Campbell Road, Richardson, TX 75080. To learn more about the event or to see the full agenda, please visit the event website.
Thursday, February 28, 2013 at 3:55 p.m. CT
With Dreller at the helm, the panel will include insights from:
- Eric Swayne, Director of Insights, GolinHarris
- Matt Langie, Sr. Director of Product & Solutions Marketing, Adobe
- Ned Kumar, Web Strategist, FedEx
About Visual IQ
Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix -- both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as the Standards Committee of the Digital Analytics Association.
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