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Siteworx to Sponsor Adobe Digital Marketing Summit 2013

Responsive Design for Enterprise Websites Topic of Siteworx Presentation

RESTON, VA -- (Marketwire) -- 02/13/13 -- Siteworx, a leading digital agency, has announced today that it will be a gold sponsor of this year's Adobe Digital Marketing Summit in Salt Lake City, UT, from March 4 - 8. Siteworx VP of Design, Giovanni Calabro, will co-present with Time Warner Cable's VP and GM of eCommerce and Interactive Marketing, Rob Roy, "Responsive Design for Enterprise Websites" on March 6th at 11:30 AM MT.

During the presentation, Siteworx and Time Warner Cable (TWC) will describe, from concept to execution, how to successfully undertake responsive design for enterprise websites. Those who attend the speaking session can expect to learn:

  • The elements of a "responsive" content strategy, which enables the targeted display of content and functionality based on a user's device
  • A design methodology that ensures consistent branding across all device types
  • Guidelines for establishing the business plan for a responsive design, from estimating project costs to demonstrating ROI

"Siteworx has seen an increase in interest around responsive design due to its far reaching benefits which include reducing costs and future-proofing digital investments," says Calabro. "I look forward to sharing how we approached responsive design for TWC's family of web properties."

In addition, Siteworx will be releasing a new study, "2013 Mobile Features and Functionality Report," which highlights the differences that exist in task flows and user expectations between smartphone and tablet devices. From this report, you can expect to find key recommendations when developing your mobile and tablet device strategies. Stop by our booth or visit Siteworx.com to receive a copy of the full report.

About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM) and systems integration. For more than a decade, we've tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent's 100 Companies that Matter Most in the Digital Content Industry, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, Virginia, Siteworx maintains full-service offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY. Learn more at www.siteworx.com.

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