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Verite Mobile and Social Tools Help The Road Home Holiday Radio-a-Thon Charity Event Generate Unprecedented Donations

SALT LAKE CITY, UT -- (Marketwire) -- 01/17/13 -- Vérité, a digital communications agency, and The Road Home, the largest homeless shelter in Utah, announced the Holiday Radio-a-Thon a huge success with unprecedented donations. The final donation amount reported by the Road Home was $1,447,000.00. The Holiday Radio-a-Thon is vital to the operation of The Road Home shelter as it raises funds that help provide life saving shelter throughout the winter months.

This year the key communications strategy for the Holiday Radio-a-Thon involved an integrated campaign supported on the web, social and mobile platforms. Working with Vérité, The Road Home content was able to launch 2 weeks earlier than in past years, resulting in increased exposure of the fundraiser through the web, mobile and social tools. Early donations were a key outcome of this and further added to the donation success.

Vérité developed a mobile version of The Road Home site and integrated it with their main site content allowing supporters to make their donation quickly and easily no matter where they were. This ease of access resulted in more individual contributions during the Holiday Radio-a-Thon than ever before. "We were delighted to have such a successful event and Vérité as an incredibly strong partner; this combination helped us meet our financial goals," says Becca Dupaix, Development Manager at The Road Home. "Innovative tools allowed us to track and thank donors for their support quickly and easily."

About Vérité

Vérité, is an experienced and innovative digital communications agency committed to delivering creative and technology solutions to sales, marketing and training organizations worldwide. We specialize in cutting edge creative, technology tools, mobile applications and motion design production. We have applied our creativity, vision, experience and technology to strengthen brands, reach audiences and get results. Clients include Adobe, ATK, Intel, Symantec and VSP Vision Care.

About The Road Home

The mission of The Road Home is to help people step out of homelessness and back into our community.

The Road Home is a private non-profit social service agency that assists individuals and families experiencing homelessness in Salt Lake County and along the Wasatch Front. The Road Home provides emergency shelter and personalized case management to help people identify and overcome the obstacles that have led them to becoming homeless. In addition to operating the largest shelter in Utah, The Road Home also addresses a spectrum of needs that people experiencing homelessness encounter from supplying a bus token to providing comprehensive housing programs that help people move into permanent housing as quickly as possible.

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