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Mauz – First Appcessory to Turn iPhone into Motion & Visual Gesture-Controlled Wireless Mouse – Launches Kickstarter Campaign for $150K

Mauz (www.mauzup.com), the only appcessory to turn the iPhone into a motion and visual gesture controlled wireless, optical mouse, launched today a Kickstarter campaign for $150,000 to mass produce the prototype for market by June, 2013.

Developed by Spicebox, LLC to replace the standard wireless computer mouse and become the first commercially available, next-generation Human Interface Device (HID) for the massive, untapped market of smartphone enabled HIDs, Mauz (rhymes with How’s) is simple to use and full of advanced features. Simply plug Mauz into an iPhone, quickly download the free app and desktop software the first time to pair it, and users are able to automatically control their computers via WiFi with Minority Report-like visual and motion gestures. Mauz’s visual gestures are powered by Nanogest, the leading touch-free gesture recognition software for iOS and Android.

Through its open SDK, developers can create sets of pre-defined “z axis”/3D gestures (rotating, flicking wrist while holding iPhone), visual gestures (hand swipes in front of iPhone’s front-facing camera) and shortkeys for their desktop software, empowering users with quick, 3D controls for gaming, creative work, entertainment center commands, and other programs. Developers can choose to lock certain gestures and shortkeys, making them available to users through in-app purchases. For programs without custom developer packages, users can customize visual & motion gestures and shortkeys with existing control-key shortcuts.

“The wireless mouse was a great improvement over corded versions. But it’s become old fashioned; technologies like Wii and Kinect have led us to expect the greater freedom of controlling software through motion and visual gestures,” said Gilad Meiri, CEO of Mauz’s manufacturer Spicebox LLC. “From hovering your hand over your phone to raise the volume; to rotating your wrist – iPhone in hand – to 3D rotate objects in graphic design software; to holding your phone and flicking your wrist left or right to rewind or advance the next PowerPoint slide, Mauz’s gesture controls feel like an extension of you. They’re as much about instinct as they are intuitiveness.”

To demonstrate its functionality, the Mauz team has developed custom packages of gesture controls and shortkeys for five popular programs:

  • Photoshop – Slide hand forward/back above iPhone to move forward/back in a project’s edit history; zoom in/out by holding iPhone and raising/lowering hand; hold iPhone and tilt hand back to copy, forward to paste.
  • Google TV – Demonstrating how Mauz gives developers the ability to create an entirely custom user interface, when Mauz wirelessly accesses GoogleTV or any other media center software on a computer and iPhone is picked up, Mauz changes iPhone’s screen into a feature-rich remote control. Raise/lower volume by raising/lowering hand above iPhone, change channels by waving hand left/right above iPhone – or by holding iPhone and flicking wrist left/right; flick iPhone forward to play media, back to stop.
  • PowerPoint – Two ways to start/stop presentations: hold and shake iPhone to start, shake again to stop; or, wave hand back-and-forth above iPhone once to start, again to stop; Two ways to change slides: hold iPhone and flick wrist forward for next slide, back for previous; or, wave hand above iPhone – right to advance to next slide, left to return to previous.
  • Adobe Reader – Two ways to turn pages: hold iPhone and flick wrist forward for next page, back for previous; or, wave hand above iPhone – right to turn page forward, left to turn back.
  • Blender 3D – Hold iPhone and rotate wrist to rotate 3D object on computer screen; zoom in/out on screen’s 3D image by sliding hand forward/back above iPhone; hold iPhone and tilt forward/back to scale screen’s image down/up.

These custom packages have been designed for the Mauz prototype, and may not be part of the final product when it launches in June 2013. Predefined gestures and shortkeys confirmed for Mauz’s launch include Chrome, Safari and Internet Explorer browsers, as well as the full Microsoft Office Suite. At launch, Mauz will work with iPhone 4 and 4s; plans to include iPhone 5 are already in development, and an Android version is expected later.

The Mauz team is giving live demos of the prototype from the floor of this year’s CES and Macworld. Contact us to schedule a 1-on-1 demo, watch the introductory video at www.mauzup.com , or invest in the Kickstarter campaign at http://kck.st/UBNfMA, and experience why the future of wireless computer control with undreamed of functionality is an already-ubiquitous, universal remote – otherwise known as your smartphone.

About Mauz

Mauz is the only appcessory that turns the iPhone into a motion and visual gesture controlled ergonomic, wireless, optical mouse. The keychain-sized hardware plugs into any iPhone 4/4s/5, and the Mauz app opens – enabling users to remotely control any computer program or media player via customizable packages of touchscreen motion gestures, “z axis”/3D gestures (rotating, flicking wrist while holding iPhone), visual gestures (finger swipes & hand hovers over iPhone’s front-facing camera) and six shortkeys – created by developers through Mauz’s open SDK. Mauz comes preconfigured with gestures and shortkeys for Chrome, Safari and Internet Explorer browsers, as well as the full Microsoft Office Suite. Prototype is available for live demos from the floor of this year’s CES and Macworld. A Kickstarter campaign is active through March 8th at http://kck.st/UBNfMA to bring units to market by June, 2013. Watch the introductory video and find more information at www.mauzup.com and manufacture Spicebox LLC’s site at www.spicebox.it.

About Spicebox LLC

Founded in 2010, Spicebox LLC is committed to enriching the smartphone experience with high-end appcessories – featuring smart, uncluttered hardware design, user-friendly app interfaces, and the simplest implementation of innovation possible. Its line of cool and useful smartphone peripherals includes Intoxicase, a combination mobile app and bottle opener embedded into a high-quality polycarb case that logs how many beers – and which brands – users have imbibed, and automatically finds local taxi companies and connects users to them with one touch; and Pulsens, an innovative heart rate monitor for sports and healthcare use. A line of appcessory tools for Black & Decker is currently in development. More information is available at www.spicebox.it. Spicebox LLC is headquartered in Sunnyvale, CA.

About Nanogest

Developed by Nanocritical, Nanogest is a touch-free gesture recognition SDK for iOS and Android. It is lightweight and low-power. It uses the front-facing camera of an iPhone or iPad, Android phone or tablet. Support for other mobile or embedded platforms is also available. With Nanogest, developers can add touch-free gesture controls to their applications in just a dozen lines of code, using our simple gesture recognition API. More information is available at www.nanocritical.com.

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