Click here to close now.


Adobe Flex Authors: Matthew Lobas, Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Tealium Signs 130 New Clients to Close out Record Year as the Leader in Enterprise Tag Management

Lenovo, A+E Networks, Urban Outfitters, Mattel and Dozens of Other Brands Select Tealium for Its Scale, Performance and Ease of Use

SAN DIEGO, CA -- (Marketwire) -- 01/08/13 -- Tealium, the leader in enterprise tag management systems, today announced the completion of a banner year in 2012 that saw the company add 130 new enterprise clients, while vaulting into the industry leadership spot for enterprise tag management.

For the year ending Dec. 31, 2012, Tealium posted a 480 percent increase in sales bookings and a 570 percent increase in revenue compared to the previous year. Tealium capped the year with a bang, adding dozens of major global brands in the fourth quarter, including Lenovo, A+E Networks, Urban Outfitters, Mattel, Carlson Rezidor Hotel Group, Orange France, Inside View, Active Networks, and many more. Other select clients from 2012 include: Nokia, News International, NHL, Vodafone Germany, Perry Ellis International, Sony Online Entertainment, Fox Networks Group, and many more.

Tealium's rapid growth reflects several competitive advantages, including superior scale and performance due to a next-generation architecture; depth of enterprise capabilities, including mobile app tagging and digital data exchange; and a marketing-friendly user interface. Tealium's solution is designed from the ground up for marketers, emphasizing point-and-click usability over JavaScript coding to manage digital marketing vendor tags.

"Tealium enables our marketing team to manage vendor tags on their own without requiring ongoing IT resources," said Jim Davis, director of web and customer analytics at Urban Outfitters, which operates 400+ lifestyle specialty retail stores in North America and Europe. "Tealium had the right combination of technology, vision and customer support. We look forward to using Tealium to improve the speed and agility of digital marketing operations."

Other highlights this year include:

  • The launch of Digital Velocity, the industry's largest tag management user conference. The event is scheduled for Jan. 23-25, 2013, at the Hard Rock Hotel San Diego.

  • The launch of Tag Management University (TMU), the industry's first formalized tag management training program, which is scheduled to take place at Digital Velocity.

  • The hiring of Jeff Lunsford, a proven technology executive, as CEO. Lunsford was previously the CEO of Limelight Networks and, prior to that, WebSideStory, now part of Adobe Systems via Adobe's Omniture acquisition.

  • Securing $10.5M in Series B Financing from Battery Ventures, one of the most respected venture capital firms in the world. Battery has invested in such digital marketing leaders as Omniture (Adobe), ExactTarget, Marketo, Bazaarvoice and many more.

  • Being recognized by Forrester Research as a "highly innovative" vendor in its new report, "Understanding Tag Management Tools & Technologies." Tealium was also identified as the market leader for tag management in Econsultancy's report, "Tag Management Buyer's Guide."

  • Growing its worldwide employee base across sales, marketing, engineering and customer support. This includes significantly expanding its European presence after first setting up an EMEA office in the UK in 2011.

"Tag management is a compelling technology that eliminates tag implementation delays, errors and complexity, while providing a key hub for managing and exchanging digital data," said Ali Behnam, president of Tealium. "We are proud of 2012 and are thankful to our customers, partners and employees for making it a success."

For more information, please visit To find out more about Digital Velocity, scheduled for Jan. 23-25, 2013, in San Diego, please visit

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single tag. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Citrix, Lincoln Financial Group, TUI, US Auto Parts, Perry Ellis, Sony Online Entertainment, and many more. For more information, please visit

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...