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2012 Flash Games Market Survey Reveals Cross-Platform Reality for Indies, and Strong Ties Between Web & Mobile Platforms

4th Annual Study of Flash Games Market by Mochi Media Shows Evolving Industry Across Geographic, Monetization and Platform Categories; Mochi Media Announces Dates for Annual FGS Conference

SAN FRANCISCO, CA -- (Marketwire) -- 12/20/12 -- Today, Mochi Media announced the results of the 2012 Flash Games Market Survey, the comprehensive survey of the developers and website owners who comprise the fast-growing Flash games industry. The 2012 Flash Games Market Survey was conducted by Mochi Media in partnership with Adobe and FGL.com.

This 4th annual survey included responses from 1,359 Flash game developers and publishers. The study reveals findings on development platforms, as well as industry benchmark data around the demographics, location and economics of Flash game developers and publishers.

Additionally, results from the survey support the theme of FGS 5: Evolve Your Game. Presented by Mochi Media, FGS will take place March 24, 2012 at the historic Julia Morgan Ballroom in San Francisco, Calif. Now in its 5th year, FGS continues to be the leading annual one-day conference dedicated to fostering the growth and success of the Flash games community. Early bird passes to the conference are now on sale, and Award Show nominations and speaking proposals are being accepted until January 4th.

Survey Highlights
The survey reveals trends in the Flash games industry, including the evolution of Flash game development globally, and the growing importance of mobile as a complementary platform to Flash.

The most significant finding was that in 2012 improvements in technology and lowered barriers to entry enabled indie game developers to address and develop for a more diverse array of platforms than ever before, with 95% continuing to make games for the browser and 86% planning to make mobile games.

Survey research further demonstrated that this expansion has been enabled by a number of factors, including improved monetization capabilities and best practices across development platforms. Mobile has emerged as a strong monetization channel as app sales and in-game ads continue to mature, and as consumers increasingly turn to mobile devices as a primary gaming platform.

When it comes to mobile, game developers target the iOS and Android stores nearly equally, with 81% targeting iOS and 78% targeting Android. Additionally, the majority developers indicated that "marketing" is their biggest pain-point in mobile game development.

The study also revealed the continuing trend of decentralization and internationalization of indie game developers. The number of developers in the United States, Great Britain and Canada -- which accounted for 37 percent of all developers last year and 58 percent 3 years ago -- only make up 32 percent of respondents this year. Russia (6%), China (6%), Ukraine (4%), India (3%) and Brazil (3%) represent the largest countries for indie game development worldwide.

Finally, 63% of respondents indicated that they develop games for online play to gauge market response and readiness before developing for mobile platforms. This trend was first discovered in last year's survey, and has increased from 60%.

To read the full results of the Flash Games Market Survey, please visit: http://mochiland.com/articles/2012-flash-games-market-survey-results

About Mochi Media

Mochi Media is the world's largest browser-based games network, with more than 150 million monthly active users and 90,000 games on over 60,000 publisher websites. Mochi Media's game development products and services enable developers to track usage analytics, distribute their games to thousands of websites, and monetize global gameplays via in-game advertising. The company is headquartered in downtown San Francisco and is a wholly owned subsidiary of Shanda Interactive.

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Colin Cupp
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415-364-8682

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