Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

axle Video introduces axle 2012 - 2nd generation of radically simple media management tool

Advanced platform adds support for scalable transcoding and tiered storage while retaining aggressive $1295 USD retail price

BOSTON, Dec. 10, 2012 /PRNewswire-iReach/ -- axle Video, a startup focused on making media management simple and cost effective for small-to-midsize production teams, today introduced axle™ 2012, the next generation of its award winning media management solution.  axle lets video producers, small postproduction teams and owners of media libraries organize, search and comment on their media through a simple web interface, without complexity or headaches. 

(Photo: http://photos.prnewswire.com/prnh/20121210/CG26655)

"We were impressed with how quickly and simply axle could be set up and implemented into the video workflow for our online school, Berkleemusic.com." said Craig Reed, video producer at Boston's Berklee School of Music media department.  "We began using it almost immediately to track content, support review and approval processes, and mark up raw content for rough cut decisions.  The browser-based interface makes it easy for different teams to quickly find the content they need, and for our remote clients to easily review media and provide feedback"

Like the earlier versions of the software, axle 2012 is radically simple, with a browser-based interface that's equally easy to understand and use on an iPad, Windows PC or Mac.  axle 2012 adds a number of key benefits to creative production teams, many of whom have not been able to adopt media asset management technology until now.

  • Scalable transcoding - accelerates management, review, and approval of large amounts of media: file-based cameras help producers generate many terabytes of material, often faster than production teams can manage and review it.  In response, many production / post-production workflows involve remote editorial assistants, editors, producers, directors, or clients.  axle 2012 integrates Telestream's industry-leading Episode Pro so that up to 10 transcode software licenses can be harnessed for the fastest possible processing pipeline of incoming media – up to 20x realtime throughput.  The whole production team can then review and select from this media, whether connected locally, or remotely from anywhere in the world.
  • Finished output delivery – axle 2012 enables the creation and selection of Telestream Episode Pro processing presets from within axle 2012's browser-based interface.  Local and remote axle 2012 users can initiate transcoding workflows and the delivery of finished output.  Any video asset stored in axle 2012 can be sent for transcoding.  Episode Pro supports a very wide range of output formats, including Apple's ProRes and Avid's DNxHD.
  • Tiered storage – axle 2012 supports up to three tiers of storage: Tier 1 (Editing) for high-speed devices such as SANs and optimized NASs for direct video editing from connected workstations; Tier 2 (Parking) for nearline media file systems for migration to and from editing storage at short notice; and Tier 3 (Library) for tape and cloud-based storage options with longer retrieval times.  axle 2012 lets users easily migrate their high-res media among these 3 tiers of storage, without worrying about details of the migration.  Most network storage systems are compatible; axle 2012 has been successfully qualified with Active Storage, Facilis and Small Tree Tier 1 storage; Active Storage mVault, Object Matrix, and QNAP Tier 2 storage; and Cache-A and XenData Tier 3 storage.
  • Support for audio, photo and print assets – axle 2012 adds support for a wide range of media formats besides video.  Types supported include most mainstream audio files (MP3 and AAC); TIFF, EPS and JPEG image files; Camera RAW files from most DSLR manufacturers including Canon and Nikon; and PDFs, both single-page and multi-page.  axle's simple web browser interface gives users a way to browse, review and annotate these file types.

The axle 2012 server software runs on a Mac mini, can monitor standard network file systems and is compatible with files from major content creation tool vendors such as Apple and Adobe.  axle lets users view, log, comment, upload, download and review and approve material from wherever they are located and on whatever device they choose, including Macs, PCs, and IPads.  Axle has also concluded an OEM agreement with Telestream under which it is distributing Episode Pro software coupled with axle.  Each Episode Pro license can run on a separate Mac mini, Mac Pro or Windows system networked to the axle server, and is priced at $995.

"We are thrilled to expand our partnership with axle Video and to offer its users the encoding flexibility and scalability they need in today's multiformat production environments," said Barbara DeHart, vice president of marketing at Telestream. "Direct integration of our products provides axle users with easy access to Episode's vast range of file formats and enables centralization of powerful encoding functions,"

The network equipment vendor Cisco will be holding a webinar with axle on Wednesday Dec. 12th ( www.tinyurl.com/ciscoaxlewebinar ) describing the axle 2012 solution, and axle will be holding further, technical webinars on Wednesday Dec. 19th ( www.tinyurl.com/axle9amEST and www.tinyurl.com/axle3pmEST ).  Participation in these webinars is free and open to the public.

axle 2012 is priced at $1295 per 5 users for the software, and $295/year for code updates and support; combined solutions start at $2290 including one Telestream Episode Pro license.  Shipments begin December 19th.  Axle has begun recruiting a worldwide network of certified resellers who are able to configure systems with the axle and Telestream components, as well as accompanying Apple hardware.  Creative professionals and resellers can learn more at http://www.axlevideo.com

Trademarked company and product names are the property of their respective companies.

About axle

axle video, LLC is a Boston-based company aiming to bring radical simplicity to media management for small and midsize workgroups.  Its founders, Sam Bogoch, Steven Ryan and Patrice Gouttebel, all have extensive experience in the fields of media asset management, digital asset management and workflows for creative applications.  The company's products take an "appliance" approach, to solve what has previously been the domain of highly complex software configurations and deployments.  axle's first product release, version 1.0, received a prestigious Best of IBC award from TVB Europe magazine. 

To view this video on YouTube, please visit: http://www.youtube.com/watch?feature=player_detailpage&v=7OKsNOaMQr8#t=22s

Media Contact: Stephen Beals axle Video, LLC, 315-569-9150, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE axle Video, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...