Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Bunchball Nitro for Web Engagement Gives J. Hilburn Style Consultants a Made-to-Order Gamification Experience

Luxury Men's Clothing Brand Relies on Bunchball's Proven Game Mechanics to Recognize Consultants for Booking More Orders and Cultivating Repeat Customers

REDWOOD CITY, CA -- (Marketwire) -- 12/04/12 --


Core News Facts:

  • J. Hilburn, the world's fastest growing luxury men's clothing brand, knows all about creating a made-to-order experience for customers. Now, the company is creating a similarly customized gamification experience to motivate its network of 3,000 style consultants, thanks to a powerful turnkey solution from Bunchball, the pioneer and market leader in gamification.
  • Using Bunchball's Nitro™ for Web Engagement solution, J. Hilburn quickly and easily added proven game mechanics to the online portal its style consultants use to book orders and manage their business.
    • By gamifying its portal, known as the Green Room, J. Hilburn rewarded consultants for the day-to-day activities that drive business, such as booking orders, cultivating repeat customers, building teams, and extending their style expertise.
    • A contest that ran for four months in 2012 kept consultants focused on earning real-world rewards redeemable on the 2013 J. Hilburn Rewards Trip to Cancun.
      • A special Trip Tracker page within the Green Room portal featured customized game mechanics, including badges, missions, levels and leaderboards, that motivated consultants while letting them compare their progress to that of their colleagues. (see photo)
      • For instance, consultants earned 20 points for a customer's first sale and another 20 for a customer reorder. Monthly sales ranging from $1,250 to $20,000 triggered an array of points levels, with top performers earning thousands of points a month. (see photo)
      • The Margarita Sipper level, reached at 5,000 lifetime points, unlocked three free nights at the Ritz-Carlton Cancun. The Surfer level, reached after acquiring 6,000 points, unlocked airfare reimbursements, spa packages and more. Leveling up to Parasailer (7,000 points) and Salsa Dancer (8,000 points) made more free hotel nights and benefits available to consultants. (see photo)
  • For J. Hilburn, creating a gamified portal with Bunchball's Nitro for Web Engagement proved fast and easy. User adoption was immediate because Bunchball's game mechanics folded seamlessly into the Green Room experience and the workflow of consultants.
    • Because Nitro for Web Engagement gives companies the ability to assign point values to specific actions, consultants acquired points automatically without having to take any additional steps.
    • The contest was so successful that J. Hilburn plans to gamify additional aspects of the Green Room to keep consultants motivated and to encourage and reward participation in the company's online community.
  • Nitro for Web Engagement is part of Bunchball's growing line of Integrated Nitro Solutions that enables out-of-the-box gamification. It comes with everything organizations need right out of the box: pre-built web pages and mobile widgets, pre-configured point economies, a complete set of missions and an optimized admin console.
    • Nitro for Web Engagement is especially effective at encouraging user participation because it seamlessly extends across platforms to embrace the entire user experience from websites to mobile apps to social networks. Users can log into a gamified experience from Facebook, for instance, or advance within a mission using the gamification features added to a customer's mobile app.
    • Unlike competing engagement solutions -- which are typically just frameworks or APIs that require weeks of development -- Nitro for Web Engagement can be deployed in a few hours. Users can easily skin and configure their gamification components without intensive development.

Quotes:

Attributable to Neal Patel, Vice President, Technology, J. Hilburn
"With Bunchball's Nitro for Web Engagement, we've created a customized experience that lets our network of style consultants know that every action they take is recognized and valued. Our business is offering clothes constructed by hand for every customer, so we at J. Hilburn understand the importance of making an experience seamless, engaging and easy. That's precisely how our team found the Bunchball experience -- a complete value-add that required no extra effort on the part of our consultants and delivered only upside. We look forward to expanding our use of Nitro for Web Engagement in the coming months to cultivate even more business-building activities, and to inspire our consultants to establish reputations as style experts across their favorite social networks."

Attributable to Joe Fisher, Vice President, Products, Bunchball
"Engagement is the first step toward building memberships, revenues and loyalty online, but the job of engaging people online -- and keeping them engaged -- is getting tougher by the day. J. Hilburn's success illustrates how deploying Bunchball's Nitro for Web Engagement can help keep people motivated, keep them learning and developing, and keep them always working to reach the next level."

ABOUT J. HILBURN:
J.Hilburn is a luxury men's brand that delivers custom and ready to wear apparel and accessories made from the world's finest materials, hand constructed for every customer and offered at affordable prices. Shopping with J.Hilburn is unlike any retail experience in the world in terms of quality, service and value. Our network of 3,000 trusted personal style advisors across the country ensures the highest quality of service, customized fit and personal attention. J.Hilburn is disrupting the entire retail industry by compressing the supply chain, delivering exceptional quality menswear at a fraction of the price of comparable brands, and wrapping it with service and personal attention that no other retailer can provide. If you're ready to join the revolution, go to www.jhilburn.com to learn more.

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171157
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171159
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171161

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...