Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

Bunchball Nitro for Web Engagement Gives J. Hilburn Style Consultants a Made-to-Order Gamification Experience

Luxury Men's Clothing Brand Relies on Bunchball's Proven Game Mechanics to Recognize Consultants for Booking More Orders and Cultivating Repeat Customers

REDWOOD CITY, CA -- (Marketwire) -- 12/04/12 --

Core News Facts:

  • J. Hilburn, the world's fastest growing luxury men's clothing brand, knows all about creating a made-to-order experience for customers. Now, the company is creating a similarly customized gamification experience to motivate its network of 3,000 style consultants, thanks to a powerful turnkey solution from Bunchball, the pioneer and market leader in gamification.
  • Using Bunchball's Nitro™ for Web Engagement solution, J. Hilburn quickly and easily added proven game mechanics to the online portal its style consultants use to book orders and manage their business.
    • By gamifying its portal, known as the Green Room, J. Hilburn rewarded consultants for the day-to-day activities that drive business, such as booking orders, cultivating repeat customers, building teams, and extending their style expertise.
    • A contest that ran for four months in 2012 kept consultants focused on earning real-world rewards redeemable on the 2013 J. Hilburn Rewards Trip to Cancun.
      • A special Trip Tracker page within the Green Room portal featured customized game mechanics, including badges, missions, levels and leaderboards, that motivated consultants while letting them compare their progress to that of their colleagues. (see photo)
      • For instance, consultants earned 20 points for a customer's first sale and another 20 for a customer reorder. Monthly sales ranging from $1,250 to $20,000 triggered an array of points levels, with top performers earning thousands of points a month. (see photo)
      • The Margarita Sipper level, reached at 5,000 lifetime points, unlocked three free nights at the Ritz-Carlton Cancun. The Surfer level, reached after acquiring 6,000 points, unlocked airfare reimbursements, spa packages and more. Leveling up to Parasailer (7,000 points) and Salsa Dancer (8,000 points) made more free hotel nights and benefits available to consultants. (see photo)
  • For J. Hilburn, creating a gamified portal with Bunchball's Nitro for Web Engagement proved fast and easy. User adoption was immediate because Bunchball's game mechanics folded seamlessly into the Green Room experience and the workflow of consultants.
    • Because Nitro for Web Engagement gives companies the ability to assign point values to specific actions, consultants acquired points automatically without having to take any additional steps.
    • The contest was so successful that J. Hilburn plans to gamify additional aspects of the Green Room to keep consultants motivated and to encourage and reward participation in the company's online community.
  • Nitro for Web Engagement is part of Bunchball's growing line of Integrated Nitro Solutions that enables out-of-the-box gamification. It comes with everything organizations need right out of the box: pre-built web pages and mobile widgets, pre-configured point economies, a complete set of missions and an optimized admin console.
    • Nitro for Web Engagement is especially effective at encouraging user participation because it seamlessly extends across platforms to embrace the entire user experience from websites to mobile apps to social networks. Users can log into a gamified experience from Facebook, for instance, or advance within a mission using the gamification features added to a customer's mobile app.
    • Unlike competing engagement solutions -- which are typically just frameworks or APIs that require weeks of development -- Nitro for Web Engagement can be deployed in a few hours. Users can easily skin and configure their gamification components without intensive development.


Attributable to Neal Patel, Vice President, Technology, J. Hilburn
"With Bunchball's Nitro for Web Engagement, we've created a customized experience that lets our network of style consultants know that every action they take is recognized and valued. Our business is offering clothes constructed by hand for every customer, so we at J. Hilburn understand the importance of making an experience seamless, engaging and easy. That's precisely how our team found the Bunchball experience -- a complete value-add that required no extra effort on the part of our consultants and delivered only upside. We look forward to expanding our use of Nitro for Web Engagement in the coming months to cultivate even more business-building activities, and to inspire our consultants to establish reputations as style experts across their favorite social networks."

Attributable to Joe Fisher, Vice President, Products, Bunchball
"Engagement is the first step toward building memberships, revenues and loyalty online, but the job of engaging people online -- and keeping them engaged -- is getting tougher by the day. J. Hilburn's success illustrates how deploying Bunchball's Nitro for Web Engagement can help keep people motivated, keep them learning and developing, and keep them always working to reach the next level."

J.Hilburn is a luxury men's brand that delivers custom and ready to wear apparel and accessories made from the world's finest materials, hand constructed for every customer and offered at affordable prices. Shopping with J.Hilburn is unlike any retail experience in the world in terms of quality, service and value. Our network of 3,000 trusted personal style advisors across the country ensures the highest quality of service, customized fit and personal attention. J.Hilburn is disrupting the entire retail industry by compressing the supply chain, delivering exceptional quality menswear at a fraction of the price of comparable brands, and wrapping it with service and personal attention that no other retailer can provide. If you're ready to join the revolution, go to www.jhilburn.com to learn more.

Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171157
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171159
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2171161

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.