Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

News Feed Item

iJento consolida su liderazgo en Customer Intelligence con una financiación de $8 millones liderada por MMC Ventures, Nauta Capital y Oxford Capital Partners

iJento, líder en soluciones software de Customer Intelligence multi-canal, ha comunicado que ha recibido una inversión de capital de $8 millones, liderada por MMC Ventures y sus actuales inversores, Nauta Capital y Oxford Capital Partners, para impulsar su crecimiento y liderazgo en su segmento de mercado.

Esta nueva inversión en iJento se ha visto impulsada por diversos factores clave:

  • Oportunidad de mercado: el segmento del Digital and Customer Intelligence es un mercado en plena explosión en el que compañías centradas en la experiencia e inteligencia alrededor del cliente han invertido enormes sumas de capital en tecnología especializada en proporcionar una mejora en el entendimiento del comportamiento de sus clientes.
  • Valor del negocio: iJento permite a cualquier compañía observar el camino crítico seguido por sus clientes a nivel individual, identificando aquellos segmentos de consumo de alto valor para así proporcionar al cliente final la mejor información posible relevante para él y en el momento oportuno. La tecnología de iJento está resultando en cuantiosos beneficios económicos para las compañías que usan su tecnología. Por ejemplo, uno de los clientes de iJento, LV= Insurance, ha obtenido un incremento de un 26% en su ratio de conversión en ventas gracias a la tecnología de Customer Intelligence multi-canal desarrollada por iJento.
  • Tecnología única: iJento, de manera retrospectiva, relaciona visitantes únicos en múltiples dispositivos y canales y aplica políticas de negocio altamente configurables sin perder escalabilidad, permitiendo de esta manera la creación eficiente de una única identidad digital de cada cliente. La plataforma iJento proporciona una base de datos relacional basada en una arquitectura de negocio abierta que integra, almacena y analiza datos de clientes individualizados.
  • Estrategia de apalancamiento en estructura existente: La plataforma iJento mejora los actuales servicios ofrecidos en el segmento de Web Analytics (como por ejemplo Google Analytics, Adobe SiteCatalyst y Webtrends Analytics) y permite a sus usuarios disfrutar de Analytics y Customer Intelligence de nueva generación. Además del modelo tradicional de venta directa, la empresa se ha asociado con algunas de las compañías tecnológicas líderes en Analytics y Marketing digital, así como con las principales consultoras en el espacio, para de esta manera incrementar el valor aportado a sus propios clientes.

Jon Coker, Director de inversiones en MMC Ventures ha sido nombrado miembro del Consejo de Administración de iJento y ha realizado las siguientes declaraciones: "Estamos encantados de haber invertido en iJento en esta fase de crecimiento. Creemos que ha llegado el momento para la nueva generación en el segmento de los Analytics que ofrezcan un entendimiento granular y real del comportamiento de los consumidores a nivel individual, en especial en la realidad multi-canal que nos rodea. Vemos a iJento como líder en esta nueva generación de tecnología y productos, reforzado por los clientes actuales de la compañía, entre los que se incluyen FT.com (Financial Times), LV= , y Cheapflights Media, todos ellos líderes en sus segmentos. Personalmente, estoy muy ilusionado por unirme al Consejo de Administración y trabajar con un grupo de personas de talento excepcional".

Nauta Capital y Oxford Capital Partners han invertido en iJento por segunda vez, tras vivir un crecimiento del 40% en el negocio de la compañía en 2011 y la oportunidad de escalar el negocio de manera acelerada en los próximos años, especialmente en Norteamérica. "Estamos totalmente comprometidos en dar soporte a los planes de iJento para convertirse en líder de este segmento emergente de rápido crecimiento. Relacionar inmensas cantidades de datos desestructurados, desarrollar análisis de alto valor sobre ellos, y extraer conclusiones de negocio relevantes, es la diferencia entre compañías ganadoras o perdedoras. iJento es el socio perfecto para cualquier organización que desee explotar Analytics sofisticados para mejorar el conocimiento y compromiso de sus clientes e incrementar su cuota de mercado”, señala Carles Ferrer, Socio en Nauta Capital.

Peter Ryan, Consejero Delegado de iJento, ha explicado: "La nueva inversión financiará el reciente lanzamiento de iJento en el mercado norteamericano, su expansión en EMEA y Asia-Pacífico, y su continuo programa de desarrollo e investigación que está innovando en el campo del Multi-Channel Customer Intelligence para sus clientes actuales y futuros. Esta inversión demuestra la confianza en nuestro equipo y la estrategia de comercialización y desarrollo en nuestro espacio. Estamos encantados de encarar el nuevo ejercicio con esta nueva inyección de capital que impulsará nuestro plan de negocio y permitirá que muchas más organizaciones de todo el mundo mejoren sus estrategias de Customer Intelligence y marketing Digital".

Más información acerca de iJento, sus productos y soluciones, en: http://www.ijento.com

Acerca de iJento

iJento es una empresa tecnológica que ayuda a las organizaciones que manejan un volumen de datos masivo y crítico a integrar y analizar la información acerca de sus clientes en múltiples campos, dispositivos y canales. iJento aprovecha las actuales soluciones de Web Analytics (como Adobe SiteCatalyst, Webtrends Analytics y Google Analytics) y las soluciones de Business Intelligence existentes en un entorno empresarial, y ofrece una solución de Customer Intelligence rápida y orientada al retorno en la inversión. La empresa ayuda a las principales marcas y compañías como por ejemplo Allianz, Cheapflights Media, FT.com, LV= y Tesco Bank a acceder directamente a los datos de sus visitantes individualizados y de este modo obtener información crítica y sofisticada acerca de las intenciones, intereses y comportamiento de sus clientes y consumidores a nivel individual. El resultado que se deriva de ello es una continua mejora de la relación con el cliente, resultados en las estrategias de marketing, y crecimiento en el negocio. iJento es una empresa multinacional con oficinas en Reino Unido, Estados Unidos y Australia. Sitio web: www.iJento.com. Siga @iJento.

Acerca de MMC Ventures

Fundada en el año 2000, MMC Ventures es un inversor líder en Venture Capital, con fuerte especialización en aquellos sectores tecnológicos en los que el Reino Unido es líder a nivel mundial, con especial énfasis en software empresarial, servicios de negocio y financieros, medios digitales y comercio electrónico. MMC invierte una media de GBP 10M al año en una combinación de nuevas inversiones y soporte al portfolio existente. MMC está especializado en negocios de rápido crecimiento, de fase temprana y con sede en Reino Unido, asociándose con emprendedores y equipos solventes para conseguir escala y rentabilidad considerable. La actual cartera de MMC incluye compañías como Alexandalexa, Base79, Interactive Investor, Knowledgemill, LoveHomeSwap y Reevoo. Para más información, visite: http://www.mmcventures.com

Acerca de Nauta Capital

Nauta Capital es una gestora de Venture Capital con oficinas en Barcelona y Boston. Nauta realiza inversiones de entre €0,5M y €7M en 3 verticales: movilidad/wireless; enterprise software/security, y e-commerce/internet. Nauta ha levantado recientemente su nuevo fondo, Nauta III, con un tamaño de €105M. Nauta gestiona en la actualidad un total de €170M. Las compañías en las que invierte Nauta están en sus fases más tempranas (Seed Capital), hasta fases más avanzadas de desarrollo (Series A y B). Nauta invierte activamente en Europa y en los EEUU. www.nautacapital.com

Acerca de Oxford Capital Partners

Fundada en 1999, Oxford Capital Partners (OCP) es una empresa especializada en inversiones, gestionando fondos de capital privado en nombre de inversores privados e institucionales. OCP se centra en venture capital y capital de crecimiento: alimentando negocios innovadores en un punto en su desarrollo cuando la ayuda financiera y estratégica mejorará notablemente las oportunidades para el éxito internacional. Para más información, visite: www.oxcp.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity for developers, start-ups, and companies of all sizes to engage with SAP today.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...