Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: SOA & WOA, Java, XML, .NET, Virtualization, Cloud Expo

SOA & WOA: Interview

API Platform Transforms Business Potential with API Management

Interview with Alistair Farquharson, CTO of SOA Software

What led to the creation of SOA Software'sEnterprise API Platform?

Alistair Farquharson, CTO of SOA Software: As industry-leader in SOA Governance we spend a lot of time tracking industry trends, and also in front of senior IT executive at F500 type companies. We saw an emerging trend around internet companies calling externally facing RESTful services APIs as early as 2008, and anticipated enterprise interest in these APIs. We recognized that the companies that were failing in their early markets and so were pivoting towards API Management were on the wrong track for enterprise APIs, and so began a product management and engineering initiative to deliver a solution that would meet the needs of large enterprises.

What needs does the platform address?

Farquharson: It helps customers use APIs to transform and drive their business. It spans the entire lifecycle of an API program, helping customers:

  • Make sure they build the right APIs for their business
  • Build those APIs the right way so that customers (developers) can use them properly
  • Make sure their APIs are behaving right (are secure, reliable, meeting SLA goals)
  • Promote and support their APIs through the developer community, including within their own branded community or the public open community

What makes your offering unique?

Farquharson: The product is unique in a few ways:

Support for the full API lifecycle from planning and development through operations and community

  • Enterprise-class - we have been delivering software and services solutions to large enterprise IT for years and understand the requirements, including security, integration with existing infrastructure, performance and reliability, and much more
  • Social Developer Community - other solutions offer API or Developer portals, but they don't provide the social aspects to drive network effect for API and App promotion across all developers in a community
  • Federation between enterprise and Open communities allowing enterprise customers to promote their APIs through the Open community
  • Multiple deployment options - the platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these.

The SOA Software Enterprise API Platform is the first solution to address enterprise requirements across the entire API lifecycle, with planning, development, runtime and community management capabilities. With this solution enterprises can finally take advantage of the opportunities APIs present without compromising their security or brand integrity.

Other solutions only address a small sub-section of the overall requirements; focusing solely on API monitoring, or API security with no developer community capabilities; or offering only cloud or on-premise deployment options but not both. None of the other vendors in the market offer an adequate solution for managing the lifecycle of APIs, this is critical for any serious API initiative, especially for large enterprises with brands to protect. Furthermore, other solutions typically ignore existing investments in SOA platforms and SOA Governance despite the fact that most enterprise APIs will be built on top of existing SOA services. The Enterprise API Platform provides a comprehensive solution addressing all of these requirements and offering optional seamless integration with existing SOA Governance infrastructure and services to ensure end-to-end security, monitoring, management and impact analysis.

How broad is its platform support?

Farquharson: This is pretty much irrelevant in the API world, but we are entirely platform-independent supporting any standards-based (REST, SOAP, XML, JSON, etc) API regardless of the platform(s) exposing and consuming it

Does it integrate with existing enterprise infrastructures?

Farquharson: The EAP offers extensive integration with existing enterprise infrastructure. It works with:

  • Most common enterprise identity and access management systems - extending them to add support for standards like OpenID and OAuth
  • Enterprise database systems including Oracle, SQL Server, and DB2 as well as open database platforms
  • Enterprise monitoring and reporting systems

Does it tie in with other SOA Software offerings?

Farquharson: Yes, it integrates seamlessly with your existing SOA Governance infrastructure ensuring end-to-end security; monitoring and lifecycle integration (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis)

What are users' deployment options?

Farquharson: The platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these

What is your pricing model, and how does it compare with competitive offerings?

Farquharson: On-premise software is priced per CPU for the runtime (API Proxy) components and per user (developer) for the Community. Open PaaS is free, allowing up to 10 million API transactions per month. Enterprise PaaS is priced on consumed bandwidth, starting at $6k per month for 100Gb. Competitive offerings are typically more expensive for their PaaS offerings, and most don't offer on-premise or hybrid options.

What are your support options?

Farquharson: Support is available online through the Open platform's build in discussion boards, and for enterprise customers it is available via email, phone or direct access to our online helpdesk.

Do you offer branding?

Farquharson: Yes, we (or the customer) can brand the on-premise or Enterprise PaaS solutions to provide the customer with their own developer community stamped with their own brand look and feel.

What are the main differentiators between the SOA Software Open platform you just announced and the SOA Software Enterprise API Platform?

Farquharson: Open is limited to 10 million API transactions per month, is not brandable, doesn't offer enterprise security system integration, and doesn't offer any form of guaranteed SLA.

What are the key benefits for API providers?

Farquharson: Full API lifecycle (the right API built the right way), API Security (OpenId, OAuth, Encryption, Signature), API Promotion and Support, App Provisioning, Developer Management

Is building a developer community key to API success?

Farquharson: Of course, without a developer community, who is going to use your API? Even in the case of small partner centric (B2B) API communities there is still scope to leverage the community for creative commons and self-support.

How does the Enterprise API Platform help in building such a community?

Farquharson: It provides a social platform with features like integrated discussions, ticketing systems, alerts, documentation, and innovate resource following concepts allowing users to track activity for resources they are interested in.

What is the impact of the SOA Software Enterprise APIPlatform on development time?

Farquharson: By offering comprehensive API development governance integrated with enterprise SOA Governance processes, the EAP helps ensure the alignment of SOA services with APIs (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis). It applies enterprise guidelines, rules and policies to the API development process to make sure that you are building the right APIs the right way.

Can it provide both security and openness?

Farquharson: Yes, that is the delicate balance in enterprise APIs and one which the EAP is designed from the ground up to deliver. By integrating with enterprise security systems, providing built-in PKI and supporting modern security standards it enables controlled, open access to APIs without compromising enterprise security.

Who are you looking to adopt the platform?

Farquharson: From an API provider perspective it's all about large enterprise with the on-premise solution, large and SME for the Enterprise PaaS, and the public developer community for SOA Software Open.

Are you targeting particular developers, such as the mobile app community?

Farquharson: Not particularly. We are targeting all App developers regardless of their chosen target platform. APIs support Apps on mobile devices, Webapps, and desktop apps, there is no particular preference.

Is SOA Software's Enterprise API a game changer?

Farquharson: Yes, it allows enterprises to confidently take advantage of the opportunities provided by the API world to unleash their business.

Thank you for your time! Oh, one more thing: how do I get the Enterprise API Platform?

Farquharson: My pleasure. The SOA Software Enterprise API Platform is available now. Pricing is based on throughput. Please contact us for details.

About SOA Software
SOA Software is a leading provider of Enterprise API Management and SOA governance products that enable customers to plan, build, run and share enterprise services and APIs. The world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 "Magic Quadrant for SOA Governance Technologies." The company is also recognized as a "Leader" by the Forrester ResearchWaves for Integrated , SOA Management, and SOA Life Cycle Management.  For more information, please visit http://www.soa.com or follow the SOA on Facebook at http://www.facebook.com/SOASoftware.

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and SVP of Transform PR/San Francisco- Mountain View. She mainly writes about B2B solutions, social media and open source software. Transform Public Relations is a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.