Click here to close now.




















Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Microservices Expo, Java IoT, Industrial IoT, Microsoft Cloud, Containers Expo Blog, @CloudExpo

Microservices Expo: Interview

API Platform Transforms Business Potential with API Management

Interview with Alistair Farquharson, CTO of SOA Software

What led to the creation of SOA Software'sEnterprise API Platform?

Alistair Farquharson, CTO of SOA Software: As industry-leader in SOA Governance we spend a lot of time tracking industry trends, and also in front of senior IT executive at F500 type companies. We saw an emerging trend around internet companies calling externally facing RESTful services APIs as early as 2008, and anticipated enterprise interest in these APIs. We recognized that the companies that were failing in their early markets and so were pivoting towards API Management were on the wrong track for enterprise APIs, and so began a product management and engineering initiative to deliver a solution that would meet the needs of large enterprises.

What needs does the platform address?

Farquharson: It helps customers use APIs to transform and drive their business. It spans the entire lifecycle of an API program, helping customers:

  • Make sure they build the right APIs for their business
  • Build those APIs the right way so that customers (developers) can use them properly
  • Make sure their APIs are behaving right (are secure, reliable, meeting SLA goals)
  • Promote and support their APIs through the developer community, including within their own branded community or the public open community

What makes your offering unique?

Farquharson: The product is unique in a few ways:

Support for the full API lifecycle from planning and development through operations and community

  • Enterprise-class - we have been delivering software and services solutions to large enterprise IT for years and understand the requirements, including security, integration with existing infrastructure, performance and reliability, and much more
  • Social Developer Community - other solutions offer API or Developer portals, but they don't provide the social aspects to drive network effect for API and App promotion across all developers in a community
  • Federation between enterprise and Open communities allowing enterprise customers to promote their APIs through the Open community
  • Multiple deployment options - the platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these.

The SOA Software Enterprise API Platform is the first solution to address enterprise requirements across the entire API lifecycle, with planning, development, runtime and community management capabilities. With this solution enterprises can finally take advantage of the opportunities APIs present without compromising their security or brand integrity.

Other solutions only address a small sub-section of the overall requirements; focusing solely on API monitoring, or API security with no developer community capabilities; or offering only cloud or on-premise deployment options but not both. None of the other vendors in the market offer an adequate solution for managing the lifecycle of APIs, this is critical for any serious API initiative, especially for large enterprises with brands to protect. Furthermore, other solutions typically ignore existing investments in SOA platforms and SOA Governance despite the fact that most enterprise APIs will be built on top of existing SOA services. The Enterprise API Platform provides a comprehensive solution addressing all of these requirements and offering optional seamless integration with existing SOA Governance infrastructure and services to ensure end-to-end security, monitoring, management and impact analysis.

How broad is its platform support?

Farquharson: This is pretty much irrelevant in the API world, but we are entirely platform-independent supporting any standards-based (REST, SOAP, XML, JSON, etc) API regardless of the platform(s) exposing and consuming it

Does it integrate with existing enterprise infrastructures?

Farquharson: The EAP offers extensive integration with existing enterprise infrastructure. It works with:

  • Most common enterprise identity and access management systems - extending them to add support for standards like OpenID and OAuth
  • Enterprise database systems including Oracle, SQL Server, and DB2 as well as open database platforms
  • Enterprise monitoring and reporting systems

Does it tie in with other SOA Software offerings?

Farquharson: Yes, it integrates seamlessly with your existing SOA Governance infrastructure ensuring end-to-end security; monitoring and lifecycle integration (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis)

What are users' deployment options?

Farquharson: The platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these

What is your pricing model, and how does it compare with competitive offerings?

Farquharson: On-premise software is priced per CPU for the runtime (API Proxy) components and per user (developer) for the Community. Open PaaS is free, allowing up to 10 million API transactions per month. Enterprise PaaS is priced on consumed bandwidth, starting at $6k per month for 100Gb. Competitive offerings are typically more expensive for their PaaS offerings, and most don't offer on-premise or hybrid options.

What are your support options?

Farquharson: Support is available online through the Open platform's build in discussion boards, and for enterprise customers it is available via email, phone or direct access to our online helpdesk.

Do you offer branding?

Farquharson: Yes, we (or the customer) can brand the on-premise or Enterprise PaaS solutions to provide the customer with their own developer community stamped with their own brand look and feel.

What are the main differentiators between the SOA Software Open platform you just announced and the SOA Software Enterprise API Platform?

Farquharson: Open is limited to 10 million API transactions per month, is not brandable, doesn't offer enterprise security system integration, and doesn't offer any form of guaranteed SLA.

What are the key benefits for API providers?

Farquharson: Full API lifecycle (the right API built the right way), API Security (OpenId, OAuth, Encryption, Signature), API Promotion and Support, App Provisioning, Developer Management

Is building a developer community key to API success?

Farquharson: Of course, without a developer community, who is going to use your API? Even in the case of small partner centric (B2B) API communities there is still scope to leverage the community for creative commons and self-support.

How does the Enterprise API Platform help in building such a community?

Farquharson: It provides a social platform with features like integrated discussions, ticketing systems, alerts, documentation, and innovate resource following concepts allowing users to track activity for resources they are interested in.

What is the impact of the SOA Software Enterprise APIPlatform on development time?

Farquharson: By offering comprehensive API development governance integrated with enterprise SOA Governance processes, the EAP helps ensure the alignment of SOA services with APIs (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis). It applies enterprise guidelines, rules and policies to the API development process to make sure that you are building the right APIs the right way.

Can it provide both security and openness?

Farquharson: Yes, that is the delicate balance in enterprise APIs and one which the EAP is designed from the ground up to deliver. By integrating with enterprise security systems, providing built-in PKI and supporting modern security standards it enables controlled, open access to APIs without compromising enterprise security.

Who are you looking to adopt the platform?

Farquharson: From an API provider perspective it's all about large enterprise with the on-premise solution, large and SME for the Enterprise PaaS, and the public developer community for SOA Software Open.

Are you targeting particular developers, such as the mobile app community?

Farquharson: Not particularly. We are targeting all App developers regardless of their chosen target platform. APIs support Apps on mobile devices, Webapps, and desktop apps, there is no particular preference.

Is SOA Software's Enterprise API a game changer?

Farquharson: Yes, it allows enterprises to confidently take advantage of the opportunities provided by the API world to unleash their business.

Thank you for your time! Oh, one more thing: how do I get the Enterprise API Platform?

Farquharson: My pleasure. The SOA Software Enterprise API Platform is available now. Pricing is based on throughput. Please contact us for details.

About SOA Software
SOA Software is a leading provider of Enterprise API Management and SOA governance products that enable customers to plan, build, run and share enterprise services and APIs. The world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 "Magic Quadrant for SOA Governance Technologies." The company is also recognized as a "Leader" by the Forrester ResearchWaves for Integrated , SOA Management, and SOA Life Cycle Management.  For more information, please visit http://www.soa.com or follow the SOA on Facebook at http://www.facebook.com/SOASoftware.

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and PR Consultant in Mountain View. She mainly writes about B2B solutions, social media and open source software. She is an SVP with a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small, but are focused on specific tasks. The ability for developers to deploy multiple containers – thous...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.