Click here to close now.


Adobe Flex Authors: Matthew Lobas, Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Microservices Expo, Java IoT, Industrial IoT, Microsoft Cloud, Containers Expo Blog, @CloudExpo

Microservices Expo: Interview

API Platform Transforms Business Potential with API Management

Interview with Alistair Farquharson, CTO of SOA Software

What led to the creation of SOA Software'sEnterprise API Platform?

Alistair Farquharson, CTO of SOA Software: As industry-leader in SOA Governance we spend a lot of time tracking industry trends, and also in front of senior IT executive at F500 type companies. We saw an emerging trend around internet companies calling externally facing RESTful services APIs as early as 2008, and anticipated enterprise interest in these APIs. We recognized that the companies that were failing in their early markets and so were pivoting towards API Management were on the wrong track for enterprise APIs, and so began a product management and engineering initiative to deliver a solution that would meet the needs of large enterprises.

What needs does the platform address?

Farquharson: It helps customers use APIs to transform and drive their business. It spans the entire lifecycle of an API program, helping customers:

  • Make sure they build the right APIs for their business
  • Build those APIs the right way so that customers (developers) can use them properly
  • Make sure their APIs are behaving right (are secure, reliable, meeting SLA goals)
  • Promote and support their APIs through the developer community, including within their own branded community or the public open community

What makes your offering unique?

Farquharson: The product is unique in a few ways:

Support for the full API lifecycle from planning and development through operations and community

  • Enterprise-class - we have been delivering software and services solutions to large enterprise IT for years and understand the requirements, including security, integration with existing infrastructure, performance and reliability, and much more
  • Social Developer Community - other solutions offer API or Developer portals, but they don't provide the social aspects to drive network effect for API and App promotion across all developers in a community
  • Federation between enterprise and Open communities allowing enterprise customers to promote their APIs through the Open community
  • Multiple deployment options - the platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these.

The SOA Software Enterprise API Platform is the first solution to address enterprise requirements across the entire API lifecycle, with planning, development, runtime and community management capabilities. With this solution enterprises can finally take advantage of the opportunities APIs present without compromising their security or brand integrity.

Other solutions only address a small sub-section of the overall requirements; focusing solely on API monitoring, or API security with no developer community capabilities; or offering only cloud or on-premise deployment options but not both. None of the other vendors in the market offer an adequate solution for managing the lifecycle of APIs, this is critical for any serious API initiative, especially for large enterprises with brands to protect. Furthermore, other solutions typically ignore existing investments in SOA platforms and SOA Governance despite the fact that most enterprise APIs will be built on top of existing SOA services. The Enterprise API Platform provides a comprehensive solution addressing all of these requirements and offering optional seamless integration with existing SOA Governance infrastructure and services to ensure end-to-end security, monitoring, management and impact analysis.

How broad is its platform support?

Farquharson: This is pretty much irrelevant in the API world, but we are entirely platform-independent supporting any standards-based (REST, SOAP, XML, JSON, etc) API regardless of the platform(s) exposing and consuming it

Does it integrate with existing enterprise infrastructures?

Farquharson: The EAP offers extensive integration with existing enterprise infrastructure. It works with:

  • Most common enterprise identity and access management systems - extending them to add support for standards like OpenID and OAuth
  • Enterprise database systems including Oracle, SQL Server, and DB2 as well as open database platforms
  • Enterprise monitoring and reporting systems

Does it tie in with other SOA Software offerings?

Farquharson: Yes, it integrates seamlessly with your existing SOA Governance infrastructure ensuring end-to-end security; monitoring and lifecycle integration (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis)

What are users' deployment options?

Farquharson: The platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these

What is your pricing model, and how does it compare with competitive offerings?

Farquharson: On-premise software is priced per CPU for the runtime (API Proxy) components and per user (developer) for the Community. Open PaaS is free, allowing up to 10 million API transactions per month. Enterprise PaaS is priced on consumed bandwidth, starting at $6k per month for 100Gb. Competitive offerings are typically more expensive for their PaaS offerings, and most don't offer on-premise or hybrid options.

What are your support options?

Farquharson: Support is available online through the Open platform's build in discussion boards, and for enterprise customers it is available via email, phone or direct access to our online helpdesk.

Do you offer branding?

Farquharson: Yes, we (or the customer) can brand the on-premise or Enterprise PaaS solutions to provide the customer with their own developer community stamped with their own brand look and feel.

What are the main differentiators between the SOA Software Open platform you just announced and the SOA Software Enterprise API Platform?

Farquharson: Open is limited to 10 million API transactions per month, is not brandable, doesn't offer enterprise security system integration, and doesn't offer any form of guaranteed SLA.

What are the key benefits for API providers?

Farquharson: Full API lifecycle (the right API built the right way), API Security (OpenId, OAuth, Encryption, Signature), API Promotion and Support, App Provisioning, Developer Management

Is building a developer community key to API success?

Farquharson: Of course, without a developer community, who is going to use your API? Even in the case of small partner centric (B2B) API communities there is still scope to leverage the community for creative commons and self-support.

How does the Enterprise API Platform help in building such a community?

Farquharson: It provides a social platform with features like integrated discussions, ticketing systems, alerts, documentation, and innovate resource following concepts allowing users to track activity for resources they are interested in.

What is the impact of the SOA Software Enterprise APIPlatform on development time?

Farquharson: By offering comprehensive API development governance integrated with enterprise SOA Governance processes, the EAP helps ensure the alignment of SOA services with APIs (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis). It applies enterprise guidelines, rules and policies to the API development process to make sure that you are building the right APIs the right way.

Can it provide both security and openness?

Farquharson: Yes, that is the delicate balance in enterprise APIs and one which the EAP is designed from the ground up to deliver. By integrating with enterprise security systems, providing built-in PKI and supporting modern security standards it enables controlled, open access to APIs without compromising enterprise security.

Who are you looking to adopt the platform?

Farquharson: From an API provider perspective it's all about large enterprise with the on-premise solution, large and SME for the Enterprise PaaS, and the public developer community for SOA Software Open.

Are you targeting particular developers, such as the mobile app community?

Farquharson: Not particularly. We are targeting all App developers regardless of their chosen target platform. APIs support Apps on mobile devices, Webapps, and desktop apps, there is no particular preference.

Is SOA Software's Enterprise API a game changer?

Farquharson: Yes, it allows enterprises to confidently take advantage of the opportunities provided by the API world to unleash their business.

Thank you for your time! Oh, one more thing: how do I get the Enterprise API Platform?

Farquharson: My pleasure. The SOA Software Enterprise API Platform is available now. Pricing is based on throughput. Please contact us for details.

About SOA Software
SOA Software is a leading provider of Enterprise API Management and SOA governance products that enable customers to plan, build, run and share enterprise services and APIs. The world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 "Magic Quadrant for SOA Governance Technologies." The company is also recognized as a "Leader" by the Forrester ResearchWaves for Integrated , SOA Management, and SOA Life Cycle Management.  For more information, please visit or follow the SOA on Facebook at

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and PR Consultant in Mountain View. She mainly writes about B2B solutions, social media and open source software. She is an SVP with a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article:

@ThingsExpo Stories
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of, and Fred Yatzeck, principal architect leading product development at, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...