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ExactTarget CEO to Unveil Innovations, Define Next Generation of Digital Marketing at Connections ’12

Global interactive marketing provider ExactTarget (NYSE:ET) announced today that Chief Executive Officer Scott Dorsey will outline the company’s vision and define the next generation of digital marketing in his opening keynote address Tuesday at Connections ’12.

The three-day event, which will welcome more than 4,000 ExactTarget clients and partners from around the world, will feature keynote addresses from Michael J. Fox, illusionist David Blaine and executives from Twitter, LinkedIn, Foursquare, reddit and the New York Stock Exchange.

“Marketing is undergoing a massive transformation fueled by a never-before-seen level of connectivity across email, Twitter, Facebook, mobile and the Web,” said Dorsey. “Connections provides a powerful three-day experience that will inspire and educate thousands of marketers from around the world to lead the next generation of digital marketing.”

Centered on the theme of “Inspire the Future,” Connections ’12 will also feature:

  • New Innovations: ExactTarget will unveil a host of new products to provide marketers expanded capabilities across email, mobile, social and the Web.
  • 40+ Educational Sessions: Courses range from interactive marketing best practices and case studies to hands-on sessions on building engaging cross-channel campaigns across email, social media, mobile and the Web.
  • Award-winning Marketing: ExactTarget will award the industry’s top interactive marketing programs in its annual Marketing to the Power of ONE Awards.
  • Industry Certification: Hundreds of marketers from around the globe will earn industry certifications from ExactTarget Academy.

More than 50 of the world’s top technology companies are sponsoring Connections ’12, including Adobe, Bazaarvoice, Cisco, Demandware, HP, IBM and SAP.

With a record-setting, sold-out crowd set for Connections ’12, ExactTarget also announced today it will live broadcast many of its main stage keynotes. To register to watch the keynotes live online, visit http://pages.exacttarget.com/connections-livestream-signup. For real-time updates throughout the conference, follow @ExactTarget and the hashtag #ET12 on Twitter.

Connections ’12 follows ExactTarget Connections ’11, an event that welcomed more than 3,000 marketers to Indianapolis and featured a lineup of industry thought leaders including Jimmy Wales, Wikipedia founder and Soledad O’Brien, award-winning CNN anchor and special correspondent.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

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