Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Java IoT, Adobe Flex, Machine Learning

Java IoT: Blog Feed Post

E-Commerce with Hybris

People are accustomed to buying goods online

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right there. If you’ve seen the product commercial on Facebook or your mobile phone the storefront should be there too.

Ingredients of an online store

 

If I’d ask you to give me an example of an e-commerce site, most likely you’d answer Amazon or eBay. Agree. But what’s needed for building an e-commerce system? Let’s come up with a list of building blocks and solutions that Joe Smith, a CIO of the Best Stuff, Inc. would need to create an e-commerce portal:

- A shopping cart
- A catalog
- Integration with several payment systems
- Order management system
- Full text search
- High-load solutions
- Selling through social networks
- Ability to create UI supporting variety of desktop and handheld devices
- Integration with warehousing software
- Data feeds from external systems
- Consumers reviews, locator services, Web analytics
- Live video chats with customer supports

This list is not complete. Starting developing such a complex system from scratch would be insane unless you have unlimited budget and no deadlines to meet. On the other hand, trying to find a Swiss army knife solution usually translates into purchasing super expensive software with 80% of the functionality that you’ll never use. The truth is somewhere in the middle, especially in the age of Software-As-A-Service (SaaS) where you can subscribe to only what you need.

Hybris ingredients

Our company, Farata Systems has an e-commerce team that works with the Hybris software suite. For detailed comparison reviews of the e-commerce solutions refer to Gartner or Forrester. I can just offer you a Hybris review based on our real-world experience.

When we were offered to work on our first Hybris project we had to google this name up. Still, we were hired because of our solid expertise in enterprise development using Java and Spring framework, which are pre-requisites for developing software with Hybris Multi-Channel Suite.

Hybris is a well design modularized software built on top of Apache and SpringSource components, containers and servers. We’ve been given login credentials to be able to access product Wiki and rolled up our sleeves. The software comes with an installer that includes modified Apache Tomcat servlet container, Spring modules and a home-made ORM framework for data persistence.

Finding goods

Finding goods in your online store has to be easier than in a brick and mortar one. Say you want to buy an engagement ring, but not sure if it has to be made of a white gold with diamonds or something more modest. Writing strict SQL queries is not overly flexible, but the full text search (FTS) technique allows examine all words in each document in your database rather then specifying the column names in the database table. The FTS feature give lots of flexibility in creating stores which allow to quickly find the products that closely match your customer’s needs (e.g. diamonds of certain shape, size, price range etc.) Hybris ships with the FTS module based on the fast search engine Apache SOLR (a Lucene extension). The system periodically (say, every minute) runs the data indexing process. You write queries not in SQL, but in a special query language.

Customization

This tightly integrated software allows you to create and release in production a simple online store in less than a month. But a typical store or an auction requires implementation of lots of custom solutions. For example, let’s take order fulfillment. Hybris offers off the box the basic solutions supporting order management and consignment. But in our projects we had to implement fulfillment algorithm that would take into account the distance between the warehouse and the consumer and minimize the number of shipments. For example, the customer wants to purchase twenty large screen TVs. The system has found six TV’s in one of your stores and four in the other. Since we need another ten TV’s our custom algorithm sends a request to a warehouse to order these additional TV sets. As a result – the customer will get a shipment of all twenty items shipped in a least expensive way.

Such customized business logic is implemented in Java as beans of Spring framework, which is literally a fabric of the entire Hybris software. Your code always has access to Spring context object. By adding custom extensions you create the child context object with your Spring bean containing custom logic to place a distributed order of 20 TVs.

From the software architect perspective, the ease of extending existing Hybris entities is very appealing. For example, if you need to add customer reviews features, just add a couple of fields to the Product entity, create a new entity for ProductReview and link them together. Then add a row of those yellow stars to the storefront UI and you’re set.

User Interface

With Hybris you have a complete freedom of selecting the UI platform for your online store. So far we’ve been using HTML, JavaScript and JQuery framework. But we could have used Java, Flex, or Silverlight for the UI if this would meet our needs. Hybris uses Spring MVC that can present the data as JSP pages or send the raw data as XML or JSON to the UI tier – just parse the data and display them any way you like. If you prefer an easily customizable solution, Hybris includes a CMS module, which allows you to specify the Web page layout and change it dynamically during the run-time.

Product Maintenance

Yet another interesting Hybris module is called Cockpit, which becomes quite handy in environments where the information changes quickly and the customers need to see the latest product information. We even customized Cockpit for building our own administration tool for the online auction project.

Launching Server

The launch of your Hybris server can be configured to load only those modules that are needed for your store. Our fully loaded server starts within 2 minutes, which is not bad at all. The initial install of the Hybris server comes with the in-memory HSQLDB, which is fast, but not suitable for the real-world applications. We started with MySql Server and then switched to Oracle with very minimal manual tuning.

Payment processing

Integration with the payment gateway is probably the most critical component of any online store or auction. Hybris has its own payment module, but we’ve been asked to integration with another payment processing engine – Litle.com using XML as the data exchange format. Little accepts all kinds of credit cards, PayPal, eCheck, mobile payments, and bill-me-later option. Introducing another provider in your payment workflow can make a lot of business sense, but be prepare to find yourself in the middle of the finger pointing game until you finish the payment integration. Add some more cushion there if you are making project estimates.

Scalability

Hybris comes with a clustering solution from the box. Each node of your cluster can be configured to include only those Hybris extensions that it needs. For example, you can configure a cluster with one more for the administration module, three nodes for the store UI, and one node for the data indexing.

In March of 2012 Adobe has announced its partnership with Hybris. Adobe’s CQ5 will help in creating multi-channel digital marketing campaigns and building strong brands for online stores created by Hybris.

Room for improvements

Although our overall impression after using Hybris on a couple of projects is very positive, this software has room for improvements. I’m sure, Hybris management has their reasons for keeping its community closed, but it may hurt the adoption of the software. The product documentation is not too detailed and up to date. Hybris technical experts have to pay more attention to the developer’s forum. In many cases we’ve been using the source code de-compilers to find the answers to our questions. Since Hybris is built on top of Java EE, I’d like the future version to include a JPA-based solution that would allow using the data persistence solution of our choice rather than a proprietary ORM.

Conclusion

While finding solutions in developing software with Hybris was difficult at time, we never hit the wall, which can be credited to the engineering team. Overall, it’s a solid platform for creating modern online stores and auctions.

When we started our first e-commerce projects with Hybris, we couldn’t find any publicly available online materials about this software written by people in the trenches. I really hope that this article will help anyone who’s still in the process of selecting the right e-commerce software package for their next generation online store.


Read the original blog entry...

More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs (http://yakovfain.com) and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain

@ThingsExpo Stories
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...