Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Java IoT, Adobe Flex, Machine Learning

Java IoT: Blog Feed Post

E-Commerce with Hybris

People are accustomed to buying goods online

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right there. If you’ve seen the product commercial on Facebook or your mobile phone the storefront should be there too.

Ingredients of an online store

 

If I’d ask you to give me an example of an e-commerce site, most likely you’d answer Amazon or eBay. Agree. But what’s needed for building an e-commerce system? Let’s come up with a list of building blocks and solutions that Joe Smith, a CIO of the Best Stuff, Inc. would need to create an e-commerce portal:

- A shopping cart
- A catalog
- Integration with several payment systems
- Order management system
- Full text search
- High-load solutions
- Selling through social networks
- Ability to create UI supporting variety of desktop and handheld devices
- Integration with warehousing software
- Data feeds from external systems
- Consumers reviews, locator services, Web analytics
- Live video chats with customer supports

This list is not complete. Starting developing such a complex system from scratch would be insane unless you have unlimited budget and no deadlines to meet. On the other hand, trying to find a Swiss army knife solution usually translates into purchasing super expensive software with 80% of the functionality that you’ll never use. The truth is somewhere in the middle, especially in the age of Software-As-A-Service (SaaS) where you can subscribe to only what you need.

Hybris ingredients

Our company, Farata Systems has an e-commerce team that works with the Hybris software suite. For detailed comparison reviews of the e-commerce solutions refer to Gartner or Forrester. I can just offer you a Hybris review based on our real-world experience.

When we were offered to work on our first Hybris project we had to google this name up. Still, we were hired because of our solid expertise in enterprise development using Java and Spring framework, which are pre-requisites for developing software with Hybris Multi-Channel Suite.

Hybris is a well design modularized software built on top of Apache and SpringSource components, containers and servers. We’ve been given login credentials to be able to access product Wiki and rolled up our sleeves. The software comes with an installer that includes modified Apache Tomcat servlet container, Spring modules and a home-made ORM framework for data persistence.

Finding goods

Finding goods in your online store has to be easier than in a brick and mortar one. Say you want to buy an engagement ring, but not sure if it has to be made of a white gold with diamonds or something more modest. Writing strict SQL queries is not overly flexible, but the full text search (FTS) technique allows examine all words in each document in your database rather then specifying the column names in the database table. The FTS feature give lots of flexibility in creating stores which allow to quickly find the products that closely match your customer’s needs (e.g. diamonds of certain shape, size, price range etc.) Hybris ships with the FTS module based on the fast search engine Apache SOLR (a Lucene extension). The system periodically (say, every minute) runs the data indexing process. You write queries not in SQL, but in a special query language.

Customization

This tightly integrated software allows you to create and release in production a simple online store in less than a month. But a typical store or an auction requires implementation of lots of custom solutions. For example, let’s take order fulfillment. Hybris offers off the box the basic solutions supporting order management and consignment. But in our projects we had to implement fulfillment algorithm that would take into account the distance between the warehouse and the consumer and minimize the number of shipments. For example, the customer wants to purchase twenty large screen TVs. The system has found six TV’s in one of your stores and four in the other. Since we need another ten TV’s our custom algorithm sends a request to a warehouse to order these additional TV sets. As a result – the customer will get a shipment of all twenty items shipped in a least expensive way.

Such customized business logic is implemented in Java as beans of Spring framework, which is literally a fabric of the entire Hybris software. Your code always has access to Spring context object. By adding custom extensions you create the child context object with your Spring bean containing custom logic to place a distributed order of 20 TVs.

From the software architect perspective, the ease of extending existing Hybris entities is very appealing. For example, if you need to add customer reviews features, just add a couple of fields to the Product entity, create a new entity for ProductReview and link them together. Then add a row of those yellow stars to the storefront UI and you’re set.

User Interface

With Hybris you have a complete freedom of selecting the UI platform for your online store. So far we’ve been using HTML, JavaScript and JQuery framework. But we could have used Java, Flex, or Silverlight for the UI if this would meet our needs. Hybris uses Spring MVC that can present the data as JSP pages or send the raw data as XML or JSON to the UI tier – just parse the data and display them any way you like. If you prefer an easily customizable solution, Hybris includes a CMS module, which allows you to specify the Web page layout and change it dynamically during the run-time.

Product Maintenance

Yet another interesting Hybris module is called Cockpit, which becomes quite handy in environments where the information changes quickly and the customers need to see the latest product information. We even customized Cockpit for building our own administration tool for the online auction project.

Launching Server

The launch of your Hybris server can be configured to load only those modules that are needed for your store. Our fully loaded server starts within 2 minutes, which is not bad at all. The initial install of the Hybris server comes with the in-memory HSQLDB, which is fast, but not suitable for the real-world applications. We started with MySql Server and then switched to Oracle with very minimal manual tuning.

Payment processing

Integration with the payment gateway is probably the most critical component of any online store or auction. Hybris has its own payment module, but we’ve been asked to integration with another payment processing engine – Litle.com using XML as the data exchange format. Little accepts all kinds of credit cards, PayPal, eCheck, mobile payments, and bill-me-later option. Introducing another provider in your payment workflow can make a lot of business sense, but be prepare to find yourself in the middle of the finger pointing game until you finish the payment integration. Add some more cushion there if you are making project estimates.

Scalability

Hybris comes with a clustering solution from the box. Each node of your cluster can be configured to include only those Hybris extensions that it needs. For example, you can configure a cluster with one more for the administration module, three nodes for the store UI, and one node for the data indexing.

In March of 2012 Adobe has announced its partnership with Hybris. Adobe’s CQ5 will help in creating multi-channel digital marketing campaigns and building strong brands for online stores created by Hybris.

Room for improvements

Although our overall impression after using Hybris on a couple of projects is very positive, this software has room for improvements. I’m sure, Hybris management has their reasons for keeping its community closed, but it may hurt the adoption of the software. The product documentation is not too detailed and up to date. Hybris technical experts have to pay more attention to the developer’s forum. In many cases we’ve been using the source code de-compilers to find the answers to our questions. Since Hybris is built on top of Java EE, I’d like the future version to include a JPA-based solution that would allow using the data persistence solution of our choice rather than a proprietary ORM.

Conclusion

While finding solutions in developing software with Hybris was difficult at time, we never hit the wall, which can be credited to the engineering team. Overall, it’s a solid platform for creating modern online stores and auctions.

When we started our first e-commerce projects with Hybris, we couldn’t find any publicly available online materials about this software written by people in the trenches. I really hope that this article will help anyone who’s still in the process of selecting the right e-commerce software package for their next generation online store.


Read the original blog entry...

More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs (http://yakovfain.com) and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain

@ThingsExpo Stories
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...