Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Blog Feed Post

Facebook And Twitter Shares Closely Linked With High Google Search Rankings Says New Research

Study reveals comprehensive list of factors that correlate with ranking highly in Google searches

7 June, 2012, London, UK - The volume of Facebook and Twitter shares a web page generates is closely correlated with how high it ranks in Google UK searches, while too many ads on a page are likely to be having a negative effect on search visibility. But top brand websites appear to have a natural advantage for ranking highly.

The findings come from a study by search and social analytics company, Searchmetrics, which was aimed at identifying the key factors that help web pages rank well in Google UK searches. The company analysed search results from Google.co.uk for 10,000 popular-keywords and 300,000 websites in order to pick out the issues that correlate[1] with a high Google ranking.

Five key findings of the study are:

1. Social media has arrived in search
Social signals from Facebook, Twitter and Google+ now correlate very strongly with good rankings in Google's UK index. The number of Facebook 'shares' a web page has received appears to have the strongest association (a correlation of 0.35), even higher than the total value for shares, comments and 'likes' together (0.34). Twitter is behind Facebook but is still the 6th strongest factor on Searchmetrics' list of Google ranking factors (see chart underneath) with a correlation of 0.24.

Searchmetrics found that the number of Google +1 recommendations pages achieve on the Google+ social network had a correlation of 0.37 with search rankings - the strongest correlation of any of the metrics analysed in the study. But the company wants this finding to be treated with caution as Marcus Tober, CTO and founder of Searchmetrics explained:

"Google+ does not currently have enough users for us to be totally confident about this finding. But it's indisputable that Google is trying to make Google+ an important player in most things it now does. So search and digital marketers should be sure to keep an eye on further developments."

2. Top brands appear to have a ranking advantage
Despite the perception of search as a level playing field, the study found that top brand websites seem to be enjoying a ranking advantage. Factors that are commonly believed to help web pages rank well, such as the quantity of text on a web page and having keywords in headlines and titles, don't seem to be required in the case of large, well known brands.

"Surprisingly, the data shows a negative correlation between these factors and rankings - contradicting traditional SEO theory. So not having keywords in headlines or having less text on a page seems to be associated with sites that rank higher," explained Tober.

"When we looked deeper at the top 30 results we found that this pattern really starts to emerge with highly ranked pages. And when we looked at sites that are in the top position on page one of Google - the natural position occupied by brands - this is where the negative correlation is strongest. This indicates that strong brands rank highly even without perfectly conforming to common SEO practice."

3. Too much advertising is a handicap
Too many and/or excessively clumsy advertisements were presumed to be a factor in the Google Panda Update and its successors which have tried to lower the search visibility of poor quality results. The data in this study supports this assumption as all the analysed advertisement factors returned a negative correlation (-0.05):

A deeper analysis revealed that this pattern was strongest when there was a high percentage of Google AdSense ads; rankings for pages with more AdSense ad blocks seem to drop sharply. This supports Google's statements early in 2012, in which the company said that particularly prominent, distracting or above-the-fold ads could lead to ranking problems.

4. Quantity of links is still important but quality is vital
The number of backlinks (links to a web site from other sites) is still one of the most powerful factors in predicting Google rankings (with a correlation of +0.34). To get the most benefit, however, it appears a site needs to have a spread of links that looks natural - not like it was artificially created by SEO experts.

This means that a site should not simply have a large number of perfectly optimised links that include all the keywords it wants to rank for in the anchor text. It needs to have a proportion of 'no follow' links (links which do not convey ranking benefits) and links that contain 'stopwords' (such as 'here', 'go', 'this').

5. Keyword domains still frequently attract top results:
Despite all the rumours to the contrary, web sites with keywords in the domain name, such as CheapFlights.co.uk , still often top the rankings (correlation of +0.11). Although Google has repeatedly said that keyword domain sites will slowly weaken in power in searches, this does not yet seem to be the case.

"We collated the data for our research in February and March 2012, meaning it takes into account the impact of Google's various Panda algorithm updates that have greatly changed the look of search results since early 2011. We conducted similar studies in USA, Germany, France, Spain and Italy and found very similar results across the board, which seem to show that these findings apply internationally," explained Tober.

He added however, that while Searchmetrics' study highlighted those factors that correlate with a high Google ranking, this does not mean those factors definitively cause or influence the ranking:

"Of course, only Google knows for sure as they control how the search algorithm actually behaves," he said.

A comprehensive report which outlines the UK results from Searchmetrics' ranking factors study can be downloaded here.

-Ends-

[1] Correlations were calculated using Spearman's rank correlation coefficient. A coefficient score of +1 implies a perfect positive correlation and a score of -1 implies a perfect negative correlation.

About the Searchmetrics Study
The study analysed Google.co.uk search results for 10,000 keywords and 300,000 web sites, as well as billions backlinks, Tweets, Google +1s and Facebook likes, shares and comments. The data was collected in February and March 2012. The correlations between different factors and the Google search results were calculated using Spearman's rank correlation coefficient.

About Searchmetrics
Searchmetrics is the global expert in search and social analytics software, empowering marketers to increase visibility and market share on the world's leading search engines. We create value by providing the best quality data on a global scale. Clients and partners worldwide rely on Searchmetrics to maximize return from search investments with actionable insights that help better manage, improve and scale search marketing campaigns

Searchmetrics' robust search marketing tool, Searchmetrics Suite, is supported by a unique server infrastructure that offers monitoring of over 100 search engines in over 30 countries worldwide. Searchmetrics Suite is also home to the Searchmetrics Essentials data modules, SEO+SEM and Social, encompassing the largest, fastest databases for search and social media available.

Headquartered in Berlin, with subsidiaries and offices in New York, London and Paris, the company delivers real web intelligence to a growing international customer base. In 2011 Searchmetrics was named as Best Technology Partner, EMEA by Adobe and is listed in the 2012 Always-On Media 100 companies. You can follow Searchmetrics on Twitter @Searchmetrics or on Facebook at www.facebook.com/Searchmetrics. For more information, please visit: www.searchmetrics.com

For more information
Chris Measures
07976 535147
[email protected]

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.