Adobe Systems on Tuesday announced the availability of Adobe® CQ Cloud Manager, a Software-as-a-Service application that provides enterprises the ability to easily and quickly launch marketing initiatives in the cloud. With CQ Cloud Manager, part of the Adobe Digital Marketing Suite, digital marketers have access to an integrated set of cloud-hosted Web Experience Management (WEM) services to create, manage, measure and optimize personalized experiences on websites, mobile devices and social media.
Organizations have the flexibility to work with interactive agencies and infrastructure providers for hosting and management of Adobe CQ in the cloud. And today, Adobe also announced its own managed and hosted service, Adobe CQ Cloud.
With Adobe CQ Cloud Manager, enterprises can:
Quickly launch marketing campaigns and e-commerce sites
Fully control a complete digital marketing solution
Reduce costs and manage operational expenses
With the new cloud offerings for WEM, marketers can, for example, independently create customized, hosted landing pages and microsites on a moment’s notice in order to capture leads and drive revenue as part of time-sensitive campaigns. Additionally, Adobe CQ Cloud Manager, combined with Adobe CQ eCommerce (see separate release), can enable organizations to speed the creation and launch of branded, personalized e-commerce sites in the cloud, and continuously scale to match demand across Web, mobile and social touch points.