SANTA MONICA, CA -- (Marketwire) -- 05/10/12 -- BLITZ, a leading full-service digital agency, announced today that it has been awarded the Aruba Tourism Authority digital business.

"Working with the Aruba Tourism Authority is a tremendous opportunity for BLITZ to expand our travel and hospitality expertise," announced Cathy Saidiner, BLITZ president. "We're truly excited to help redefine Aruba's digital business and create a destination that allows visitors to experience the awe of the island before they even book their vacation."

The engagement will begin with a redesign of Aruba.com, with the groundwork being laid for future initiatives to elevate the island's online and digital presence. Helping to craft the website's entire consumer journey, BLITZ will focus on ensuring that the new Aruba.com will provide a better navigation experience, encourage conversations with past and potential travelers, as well as improve overall content through innovative personalization tools.

"When we were first presented with this opportunity we knew that this was a perfect fit, as it touches on two of the main elements that BLITZ holds close to our culture -- digital innovation and the thirst for adventure," explains Matt Motschenbacher, BLITZ's senior director of business development. "Our overall goal is to create an engaging digital presence that alleviates the stress typically associated with vacation planning. As we see it, vacationing in Aruba isn't complicated -- so getting there should be just as easy."

About

BLITZ is an independent, full-service digital agency focused on building durable connections between brands and consumers. Responsible for strategy, creative, technology, social, mobile, digital product development, search and analytics, the agency is a partner with some of the world's favorite brands, including: Microsoft, VIZIO, Mattel, Adobe, Naked, FX, Honda, and Dole. Founded in 2001 and headquartered in Santa Monica, the company is over one hundred BLITiZens strong and recognized as an Agency of the Year by AdAge.

BLITZ believes your digital agency is your most important marketing partner. Digital is the fabric of human communication and interaction, the foundation upon which progressive brands build their most valuable consumer connections. Traditional advertising alone is no longer enough. "Listening" is the cost of being heard. BLITZ has created a culture and methodology for strategy and storytelling across multiple consumer touch-points, powered by insights gathered daily from the digital and analog space. By developing an intimate understanding of human motivations and cultures we give brands the courage to behave and communicate authentically.

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