Needle today announced that Nick Annison has joined Needle as its Vice President of Sales over the Western United States. Annison is an experienced enterprise sales executive with a proven track record that combines great relationships and a breadth of experience in the ecommerce and digital marketing space.

Most recently, Annison was an Enterprise Account Executive managing strategic accounts at Adobe Systems in the Digital Marketing Business Unit. In this role he specialized in selling solutions such as the Omniture web analytics and conversion suites of products as well as consulting and engineering services. Annison spent five years at Omniture and an additional two years at Adobe after its acquisition of Omniture. Annison closed new logo customers such as Facebook, Cisco, Sephora, Williams Sonoma, and Mozilla and was responsible for managing and selling into additional strategic accounts including Apple, Intel, Gap, Fox, Wal-Mart, Nike and eBay. Nick also had the role of Strategic Account Team Lead in managing overlay sales teams and consistently exceeded his quotas ranking at the top of his team for closed business.

“Nick is a major ‘get’ for Needle,” said Morgan Lynch, Founder and CEO of Needle. “His track record and stellar reputation as someone who understands the needs of ecommerce companies will undoubtedly increase Needle’s roster of A-list clients.”

Nick holds a BA in Economics from Brigham Young University and an MBA from the University of Utah. He currently resides in San Francisco, CA where he lives with wife and new baby boy.

About Needle

Needle created a new model of social commerce that provides ecommerce websites with real-time expert shopping assistance. Needle’s innovative chat and voice communications platform enables experts and product owners to engage online shoppers, significantly raising conversion and Netpromoter scores. Needle has experts and fans ready to help in most categories ranging from electronics to cosmetics, and is pioneering a new work model called ‘Fan Sourcing.’ For more information about how Needle works and who Needle works for, please visit www.needle.com. Needle is a privately held company based in Salt Lake City. Needle® is a registered trademark of Needle Inc.