Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex

Adobe Flex: Article

Adobe's Bruce Chizen Isn't Daunted By Microsoft

Neither ODF Nor the XML Reference Schema Present Any Threat to Adobe, Claims Its CEO

Now that Microsoft has validated a document format that is not theirs, but one that is Adobe's - PDF - what will become of the Adobe revenue stream normally associated with PDFs?  "What we have done over the last five years is added functionality beyond PDF creation in our product line-up," Adobe CEO Bruce Chizen (pictured)  told an interviewer from the Managing Technology @ Wharton section of the Wharton Business School Web site recently. 

"If you look at Acrobat today," Chizen continued, "it is much more than just simple PDF creation. In fact, we have a product, called Acrobat Elements, that just does PDF creation, and it represents a relatively tiny piece of our overall revenue - less than one percent. Most customers choose to buy the more feature-rich products, Acrobat Standard and Acrobat Pro, which do annotations, digital signatures, web capture [and so on]. And many customers are buying LiveCycle, the server products for mission-critical workflows. That suggests to me that even though PDF creation will become free with products like Microsoft Office, our revenue streams will continue on."

The Wharton Business School interview highlights the breadth of Chizen's overall vision:

"Adobe's vision is grand. CEO Bruce Chizen hopes that Adobe will provide the interface for any device with a screen - 'from a refrigerator to an automobile to a video game to a computer to a mobile phone.' Such ambitions put Adobe squarely in the sights of Microsoft, which currently dominates desktop software development."

But of course Microsoft is seeking to counter Adobe by announcing a number of products competitive with Adobe's core products. Its strategy includes positioning elements of the forthcoming Windows Presentation Foundation to compete with Adobe's Acrobat and Flash applications, and potentially undercutting Adobe's profitable Acrobat product line by including PDF creation in the next version of Microsoft Office.

So non-Adobe technologies are now creating PDF in MacOS X, in StarOffice, and on Windows in Office applications.

Chizen told the Wharton interviewer that he didn't see this as insurmountably problematic. "First of all," he said, "it's somewhat flattering that Microsoft has validated a document format that is not theirs, but one that is Adobe's - which suggests that their customers were demanding that it do so. ... In fact, with more PDFs being created from Microsoft Office, it gives us an opportunity to take those PDFs and do more with them, like building mission-critical workflows around them."  

Chizen continued:

"We had anticipated for many years that the revenue we achieve around PDF creation would, at some point in time, go away. It's an open standard! There are many clones out in the marketplace today that create PDF and compete with Acrobat."
What Chizen of course knows better than anyone on the planet is that there are an enormous number of many mission-critical workflows built around PDF - everything from IRS tax forms to FDA drug regulatory submission documents to U.S. court electronic briefings. Adobe PDF ain't done yet, not by a long way.

 

More Stories By Adobe News Desk

MXDJ News Desk gathers stories, analysis, and information from around the world of software design and development and synthesizes them into an easy to digest format for MX developers.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
wondering2002sg 05/04/06 01:30:57 AM EDT

If Adobe drops OSX support and goes Windows-only, IntelMac users, the 5-per-centers, won't complain, cause they can run at native speed the same Adobe Windows apps as that the other 95 percent of the market enjoy without complaint.

And Adobe's Windows-only offering will be even better, because they no longer divide their attention on products designed for two different operating systems.

queZZtion 05/04/06 01:14:54 AM EDT

Does MS Office interoperate with ODF?

IoT & Smart Cities Stories
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...