Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, IoT User Interface

Adobe Flex: Blog Feed Post

Adobe MAX 2011 Was Good Despite The Keynotes

Just came back from LA, where I spent three days at MAX – the main Adobe conference

Just came back from LA, where I spent three days at MAX – the main Adobe conference. Four people from our company were there and all liked it. I went there to see if the company is still strong,  has a clear road map that, hopefully, matches  my understanding of where IT population is moving. Adobe does seem strong despise the bleak keynotes. I mean, the special effects were fine, the screen was huge, the projection software was pushing three million pixels a second to the monitors with showing ballet dancer and iPads running Adobe’s software.

Our seats were shaken from the bass as hard as if we were in IMAX during the Inception movie. But almost six thousand people have gathered in the Nokia not just to see a nice stage backdrop. The Adobe actors didn’t deliver good performance – the keynotes were not well prepared. Traditionally, Kevin Lynch runs the day one (the CEO prefers hiding away during MAX) and Ben Forta was the day two host.  As opposed to last year, I had a feeling that both of them were asked to host the keynotes just a couple of days before the conference, and didn’t have time to prepare.

In the past, the first day’s keynote was for both designers and developers and the second was more of a community show. It seems that Adobe quietly realized that bringing desinopers and devigners in the same boat is utopia even with Flash Catalyst. Below is a photo of the devigner’s leg with Adobe’s goody bag.

The first day was for designers and the consumers. Adobe joins the rest of IT world that hangs out in the cloud these days. Now you can subscribe to the Creative Cloud Platform and publish your own magazines (MAX attendees were promised a free year subscribtion). Adobe’s cloud is targeted not only for developers, but for consumers as well. Create photo albums like with Google’s Picasa. The difference is that there is no need to manually synchronize the photos between multiple devices. If you managed to put the photos on your notebook, they are automatically shown on your iPad. This app is called Carousel.  Work with Photoshop right on your tablet (carrying stylus is back in style). Create custom themes with Kuler or collages with Collage. Proto is for creating the prototypes of Web pages on tablets. Debut allows to access your Photoshop and Illustrator’s design from anywhere using tablets…

During the first day keynote, I had a feeling that Adobe spent this year creating applications primarily for iPad. Kevyn Lynch kept repeating the word iPad dozens of times. But after attending the demos of all these consumer-oriented applications, I realized that most of them will be released on Android first and only after on iOS. Most of them (except the Carousel) were developed in Adobe AIR. In other words, Adobe eats their own dog food.

I’d like to see more technical evangelists on the main stage during the keynotes.  They are developers’ rock stars. They’ve traveled day in and day out around the world spreading the word about the latest and greatest Adobe’s products.  They deserve to be treated as the first class citizens. This was happening in the past, but not any longer. Director of Evangelism Ben Forta was the only evangelist on stage (Ben used to evangelize ColdFusion, which wasn’t even mentioned once during the keynotes). Unfortunately, during the last year Adobe lost a number of really good technical evangelists to other employers.

After the keynotes, I’ve attended a number of technical sessions, which somewhat corrected the situation. Most of the sessions were of good technical level.

These are some important news for Flex/AIR developers:

  1. AIR Captive Runtime means that your application will not depend any longer on the availability of the AIR runtime on the platform you’re deploying to. The runtime becomes a part of your application. This started as a workaround to the strict policies for the deployment on iOS devices, but now it works the same on other platforms too. This will increase the size of your application by 6-8MB, which is not bad. For Java developers I can add that Oracle plans to do the same thing (in 2013) with the future versions of JavaFX applications – a small JVM inside the application.
  2. The next major release of Flash Player will support multi-threading. Developers will be able to start their ActionScript in a  background thread that will have access to the display object. Threads won’t share any resources hence developers don’t need to worry about race conditions. The new class Promise will allow to start a thread asynchronously and receive a result of its execution some time later. It seems to be the similar to Java’s Future class.
  3. Enroll in this pre-release program to know more.

  4. Flex Builder 4.6 should have serious improvements in the compilation speed.  Get on the pre-release program to get it now.
  5. AIR native extensions become handy to all mobile developers who want to use the mobile underlying OS sooner than AIR will come up with the wrapper classes encapsulating the same functionality. Our company has released beta of ClearDS that will compliment native extensions in Android.

The highlights of the conference were  traditional Sneaks, where Adobe showed exciting experiments that may make it into the future products. Let me tell you, they have some bad ass engineers and mad scientists!  Rainn Wilson from The Office hosted the Sneaks. He did a great job!

The second evening ended with an excellent party called MAX Bash. The organization of this event was perfect. Ravioli with wild mushrooms were yummy. And then, Weezer came on stage. They kicked some asses big time!   It’s the rock band of the top tier, and it shows! “If you want to destroy my sweater…” –  you know who they are. My older son went to eleven of their shows already.  Even if Adobe wouldn’t have introduced multiple thread in Flash Player, I’d forgive them just for bringing Weezer to the conference. Jeff Houser was standing in the crowd, recorded the music and published it here. Love his tweet: “Whoever that screaming girl was on stage left at Weezer Max Bash; you screech and sing all over my recording.” That girl had a great time, really.

One more huge credit to Adobe – they start publishing Max technical session right after the event ended. The developer track’s sessions are here. Enjoy!

Overall, it was informative and fun event. The future of Flex is solid. We can stay where we are.

Read the original blog entry...

More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs (http://yakovfain.com) and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...