|By Yakov Fain||
|October 12, 2011 08:30 AM EDT||
Just came back from LA, where I spent three days at MAX – the main Adobe conference. Four people from our company were there and all liked it. I went there to see if the company is still strong, has a clear road map that, hopefully, matches my understanding of where IT population is moving. Adobe does seem strong despise the bleak keynotes. I mean, the special effects were fine, the screen was huge, the projection software was pushing three million pixels a second to the monitors with showing ballet dancer and iPads running Adobe’s software.
Our seats were shaken from the bass as hard as if we were in IMAX during the Inception movie. But almost six thousand people have gathered in the Nokia not just to see a nice stage backdrop. The Adobe actors didn’t deliver good performance – the keynotes were not well prepared. Traditionally, Kevin Lynch runs the day one (the CEO prefers hiding away during MAX) and Ben Forta was the day two host. As opposed to last year, I had a feeling that both of them were asked to host the keynotes just a couple of days before the conference, and didn’t have time to prepare.
In the past, the first day’s keynote was for both designers and developers and the second was more of a community show. It seems that Adobe quietly realized that bringing desinopers and devigners in the same boat is utopia even with Flash Catalyst. Below is a photo of the devigner’s leg with Adobe’s goody bag.
The first day was for designers and the consumers. Adobe joins the rest of IT world that hangs out in the cloud these days. Now you can subscribe to the Creative Cloud Platform and publish your own magazines (MAX attendees were promised a free year subscribtion). Adobe’s cloud is targeted not only for developers, but for consumers as well. Create photo albums like with Google’s Picasa. The difference is that there is no need to manually synchronize the photos between multiple devices. If you managed to put the photos on your notebook, they are automatically shown on your iPad. This app is called Carousel. Work with Photoshop right on your tablet (carrying stylus is back in style). Create custom themes with Kuler or collages with Collage. Proto is for creating the prototypes of Web pages on tablets. Debut allows to access your Photoshop and Illustrator’s design from anywhere using tablets…
During the first day keynote, I had a feeling that Adobe spent this year creating applications primarily for iPad. Kevyn Lynch kept repeating the word iPad dozens of times. But after attending the demos of all these consumer-oriented applications, I realized that most of them will be released on Android first and only after on iOS. Most of them (except the Carousel) were developed in Adobe AIR. In other words, Adobe eats their own dog food.
I’d like to see more technical evangelists on the main stage during the keynotes. They are developers’ rock stars. They’ve traveled day in and day out around the world spreading the word about the latest and greatest Adobe’s products. They deserve to be treated as the first class citizens. This was happening in the past, but not any longer. Director of Evangelism Ben Forta was the only evangelist on stage (Ben used to evangelize ColdFusion, which wasn’t even mentioned once during the keynotes). Unfortunately, during the last year Adobe lost a number of really good technical evangelists to other employers.
After the keynotes, I’ve attended a number of technical sessions, which somewhat corrected the situation. Most of the sessions were of good technical level.
These are some important news for Flex/AIR developers:
- AIR Captive Runtime means that your application will not depend any longer on the availability of the AIR runtime on the platform you’re deploying to. The runtime becomes a part of your application. This started as a workaround to the strict policies for the deployment on iOS devices, but now it works the same on other platforms too. This will increase the size of your application by 6-8MB, which is not bad. For Java developers I can add that Oracle plans to do the same thing (in 2013) with the future versions of JavaFX applications – a small JVM inside the application.
- The next major release of Flash Player will support multi-threading. Developers will be able to start their ActionScript in a background thread that will have access to the display object. Threads won’t share any resources hence developers don’t need to worry about race conditions. The new class Promise will allow to start a thread asynchronously and receive a result of its execution some time later. It seems to be the similar to Java’s Future class.
- Flex Builder 4.6 should have serious improvements in the compilation speed. Get on the pre-release program to get it now.
- AIR native extensions become handy to all mobile developers who want to use the mobile underlying OS sooner than AIR will come up with the wrapper classes encapsulating the same functionality. Our company has released beta of ClearDS that will compliment native extensions in Android.
Enroll in this pre-release program to know more.
The highlights of the conference were traditional Sneaks, where Adobe showed exciting experiments that may make it into the future products. Let me tell you, they have some bad ass engineers and mad scientists! Rainn Wilson from The Office hosted the Sneaks. He did a great job!
The second evening ended with an excellent party called MAX Bash. The organization of this event was perfect. Ravioli with wild mushrooms were yummy. And then, Weezer came on stage. They kicked some asses big time! It’s the rock band of the top tier, and it shows! “If you want to destroy my sweater…” – you know who they are. My older son went to eleven of their shows already. Even if Adobe wouldn’t have introduced multiple thread in Flash Player, I’d forgive them just for bringing Weezer to the conference. Jeff Houser was standing in the crowd, recorded the music and published it here. Love his tweet: “Whoever that screaming girl was on stage left at Weezer Max Bash; you screech and sing all over my recording.” That girl had a great time, really.
One more huge credit to Adobe – they start publishing Max technical session right after the event ended. The developer track’s sessions are here. Enjoy!
Overall, it was informative and fun event. The future of Flex is solid. We can stay where we are.
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 29, 2016 12:15 AM EDT Reads: 466
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 28, 2016 11:30 PM EDT Reads: 3,948
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 28, 2016 09:15 PM EDT Reads: 347
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 28, 2016 08:30 PM EDT Reads: 1,714
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 28, 2016 08:15 PM EDT Reads: 340
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 28, 2016 07:00 PM EDT Reads: 1,626
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 28, 2016 06:45 PM EDT Reads: 4,152
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Sep. 28, 2016 06:30 PM EDT Reads: 3,118
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 28, 2016 06:15 PM EDT Reads: 303
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 28, 2016 06:00 PM EDT Reads: 1,777
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Sep. 28, 2016 05:15 PM EDT Reads: 258
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 28, 2016 05:15 PM EDT Reads: 264
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 28, 2016 05:00 PM EDT Reads: 1,725
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 28, 2016 04:30 PM EDT Reads: 2,819
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Sep. 28, 2016 03:15 PM EDT Reads: 400
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 28, 2016 03:15 PM EDT Reads: 1,316
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 28, 2016 03:00 PM EDT Reads: 3,881
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 28, 2016 02:45 PM EDT Reads: 1,747
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 28, 2016 02:30 PM EDT Reads: 2,935
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 28, 2016 02:30 PM EDT Reads: 3,339