Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, IoT User Interface

Adobe Flex: Blog Feed Post

Adobe MAX 2011 Was Good Despite The Keynotes

Just came back from LA, where I spent three days at MAX – the main Adobe conference

Just came back from LA, where I spent three days at MAX – the main Adobe conference. Four people from our company were there and all liked it. I went there to see if the company is still strong,  has a clear road map that, hopefully, matches  my understanding of where IT population is moving. Adobe does seem strong despise the bleak keynotes. I mean, the special effects were fine, the screen was huge, the projection software was pushing three million pixels a second to the monitors with showing ballet dancer and iPads running Adobe’s software.

Our seats were shaken from the bass as hard as if we were in IMAX during the Inception movie. But almost six thousand people have gathered in the Nokia not just to see a nice stage backdrop. The Adobe actors didn’t deliver good performance – the keynotes were not well prepared. Traditionally, Kevin Lynch runs the day one (the CEO prefers hiding away during MAX) and Ben Forta was the day two host.  As opposed to last year, I had a feeling that both of them were asked to host the keynotes just a couple of days before the conference, and didn’t have time to prepare.

In the past, the first day’s keynote was for both designers and developers and the second was more of a community show. It seems that Adobe quietly realized that bringing desinopers and devigners in the same boat is utopia even with Flash Catalyst. Below is a photo of the devigner’s leg with Adobe’s goody bag.

The first day was for designers and the consumers. Adobe joins the rest of IT world that hangs out in the cloud these days. Now you can subscribe to the Creative Cloud Platform and publish your own magazines (MAX attendees were promised a free year subscribtion). Adobe’s cloud is targeted not only for developers, but for consumers as well. Create photo albums like with Google’s Picasa. The difference is that there is no need to manually synchronize the photos between multiple devices. If you managed to put the photos on your notebook, they are automatically shown on your iPad. This app is called Carousel.  Work with Photoshop right on your tablet (carrying stylus is back in style). Create custom themes with Kuler or collages with Collage. Proto is for creating the prototypes of Web pages on tablets. Debut allows to access your Photoshop and Illustrator’s design from anywhere using tablets…

During the first day keynote, I had a feeling that Adobe spent this year creating applications primarily for iPad. Kevyn Lynch kept repeating the word iPad dozens of times. But after attending the demos of all these consumer-oriented applications, I realized that most of them will be released on Android first and only after on iOS. Most of them (except the Carousel) were developed in Adobe AIR. In other words, Adobe eats their own dog food.

I’d like to see more technical evangelists on the main stage during the keynotes.  They are developers’ rock stars. They’ve traveled day in and day out around the world spreading the word about the latest and greatest Adobe’s products.  They deserve to be treated as the first class citizens. This was happening in the past, but not any longer. Director of Evangelism Ben Forta was the only evangelist on stage (Ben used to evangelize ColdFusion, which wasn’t even mentioned once during the keynotes). Unfortunately, during the last year Adobe lost a number of really good technical evangelists to other employers.

After the keynotes, I’ve attended a number of technical sessions, which somewhat corrected the situation. Most of the sessions were of good technical level.

These are some important news for Flex/AIR developers:

  1. AIR Captive Runtime means that your application will not depend any longer on the availability of the AIR runtime on the platform you’re deploying to. The runtime becomes a part of your application. This started as a workaround to the strict policies for the deployment on iOS devices, but now it works the same on other platforms too. This will increase the size of your application by 6-8MB, which is not bad. For Java developers I can add that Oracle plans to do the same thing (in 2013) with the future versions of JavaFX applications – a small JVM inside the application.
  2. The next major release of Flash Player will support multi-threading. Developers will be able to start their ActionScript in a  background thread that will have access to the display object. Threads won’t share any resources hence developers don’t need to worry about race conditions. The new class Promise will allow to start a thread asynchronously and receive a result of its execution some time later. It seems to be the similar to Java’s Future class.
  3. Enroll in this pre-release program to know more.

  4. Flex Builder 4.6 should have serious improvements in the compilation speed.  Get on the pre-release program to get it now.
  5. AIR native extensions become handy to all mobile developers who want to use the mobile underlying OS sooner than AIR will come up with the wrapper classes encapsulating the same functionality. Our company has released beta of ClearDS that will compliment native extensions in Android.

The highlights of the conference were  traditional Sneaks, where Adobe showed exciting experiments that may make it into the future products. Let me tell you, they have some bad ass engineers and mad scientists!  Rainn Wilson from The Office hosted the Sneaks. He did a great job!

The second evening ended with an excellent party called MAX Bash. The organization of this event was perfect. Ravioli with wild mushrooms were yummy. And then, Weezer came on stage. They kicked some asses big time!   It’s the rock band of the top tier, and it shows! “If you want to destroy my sweater…” –  you know who they are. My older son went to eleven of their shows already.  Even if Adobe wouldn’t have introduced multiple thread in Flash Player, I’d forgive them just for bringing Weezer to the conference. Jeff Houser was standing in the crowd, recorded the music and published it here. Love his tweet: “Whoever that screaming girl was on stage left at Weezer Max Bash; you screech and sing all over my recording.” That girl had a great time, really.

One more huge credit to Adobe – they start publishing Max technical session right after the event ended. The developer track’s sessions are here. Enjoy!

Overall, it was informative and fun event. The future of Flex is solid. We can stay where we are.

Read the original blog entry...

More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs (http://yakovfain.com) and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.