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Adobe SocialAnalytics Begins Global Beta Program

Can monitor and measure popular social platforms

Adobe Systems Incorporated on Thursday announced that Adobe SocialAnalytics, a new application within the Adobe Online Marketing Suite, powered by Omniture®, is now in a worldwide beta program. Unveiled earlier this year, Adobe SocialAnalytics goes beyond social monitoring and aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI.

Adobe customers using SocialAnalytics can monitor and measure popular social platforms as well as blogs and forums in multiple languages, including English, French, Spanish and Portuguese. Support for additional languages will continue to be added.

More Stories By Salvatore Genovese

Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.