Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex

Adobe Flex: Article

Adobe Releases an Interesting Marketing Tool

Adobe Transforms Customer Experience with New Solution for the Digital Enterprise

During the MAX 2010 conference, it was clear that Adobe was shifting its focus from Flash Player to HTML producing tools. At that conference, the announcement about the acquisition of Day Software was made without much fanfare. Oh well, it’s just another Content Management System (CMS).  But after seeing an impressive demo of the release today of CQ5 (a part of Customer Experience Management Platform), I can attest - this is not yet another CMS. It really puts the marketing department of your organization in the driver’s seat when it comes to creating a Web site for promoting your products.

I’ll get down to the essence of this Web Content Management Suite (WCMS), which is based on CQ5 and is a tool for end users who can put together the Web site from such building blocks as text boxes, images, charts, or Flash-based inserts (SWF files). Just drag a text box or a SWF file onto your Web page. Of course, the SWF has to be prepared by developers or designers. Marketing people don’t need to know programming – they put the content right into the Web site. This tool generates code fragments in JavaScript to keep all the pieces (legos/portlets) together.



All modification made by the marketing people are saved in a NO SQL database and software developers supporting this Web site use another tool giving them a different view and editing tools for the content of this Web site.  



Many times I’ve heard that with “this visual tool” the end users will be able to minimize the involvement of IT department.  This applies not only to the UX tools, but to BPM’s as well. If Adobe’s Flash Catalyst is more of a prototyping tool for Flash-based applications or widgets, CQ5 will get you further. Non-programmers should be able to create multi-page Web sites of mixed HTML/Flash content. Besides adding text boxes or images to the Web page, you can easily add membership-based user forums and publish events for your marketing campaign.

Being closely familiar with Wordpress – a popular, simple, and powerful tool for bloggers -  I’d say that CQ5 can become  a Wordpress for Enterprises. This tool is also cloud-ready. With Wordpress, bloggers have a choice – either host blogs at wordpress.org or download and install the Wordpress on their servers. The cloud model can work for businesses using CQ5 to bring the cost of ownership down.
Another useful feature of CQ5 is its ability to test (and adjust) the newly created Web site on a variety of emulators of mobile devices as shown below.



I believe that with CQ5 Adobe found the middle ground between the completely automated and manual tools - the end users will play an active role in improving their own Web experience. 

Omniture is also hooked up to CQ5 to give the end users valuable analytical information about the Web site users and their behavioral  patterns.



I’m not easily impressed, but it seems that CQ5 can become Adobe’s most interesting product of 2011.
The official text of the CQ5 press release is below.


Press/ Analyst Contacts
Sandra Lo
Adobe Systems Incorporated
415-832-2309
[email protected]
Paul Lesinski
Edelman
503-293-8949
[email protected]

FOR IMMEDIATE RELEASE

Adobe Transforms Customer Experience with New Solution for the Digital Enterprise

New Web Experience Management Solution Enables Businesses to Deliver Targeted Digital Experiences and Optimized Marketing Campaigns Across E-mail, Web, Mobile and Print

SAN JOSE, Calif. — Feb. 22, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of its new Web experience management solution, a significant milestone in delivering a Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. The launch is evidence of rapid integration of the Day Software acquisition and highlights strong momentum in delivering fully unified solutions that enable customers to better integrate their Web presence with business applications and unlock the value of multi-channel communications.

A key component of the CEM platform, the Web experience management solution from Adobe enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates new product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.
Pioneering Customer Experience with New Solutions for the Mobile, Social Web
CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

New CQ5 modules:
• CQ5 Mobile – extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices. In addition to Web application development, CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. Businesses can seamlessly integrate mobile into multi-channel marketing efforts, reduce costs, connect with “on-the-go” customers and increase revenue.
• CQ5 Marketing Campaign Management (MCM) – a unified marketing automation system that allows marketers to effectively plan and roll out multi-channel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more. By ensuring brand consistency and campaign effectiveness, CQ5 MCM helps increase sales via better conversion rates and brand loyalty.

Updated CQ5 modules:
• CQ5 Social Collaboration – provides online marketers with new tools to build media-rich, interactive online communities that increase site repeat visits, build customer brand identification and loyalty, and facilitate greater customer insight for continuous optimization of new campaigns. With a new Forums capability, users can also exchange

Adobe Transforms Customer Experience with New Solution for the Digital Enterprise and connect information within and beyond the organization to employees, vendors, customers, prospects and other stakeholders.
• CQ Targeting – a seamless unification of CQ5 and Online Marketing Suite empowers organizations to gain real-time marketing agility to drive higher rates of customer acquisition and return on campaign spend.
o Pre-built integration with Adobe SiteCatalyst®, powered by Omniture® enables digital marketers to measure and analyze customer interactions across channels for real-time updates to targeting rules to drive greater relevancy and brand engagement for outbound marketing efforts.
o Pre-built integration with Adobe Test&Target™, powered by Omniture allows digital marketers to analyze customer interactions and behavioral observations across channels to boost online conversion rates and drive increases in sales pipeline and company revenue.


Adobe continues to push product integration and innovation to deliver the most comprehensive Web experience management solution in the market.

Quotes
Rob Tarkoff, Senior Vice President and General Manager, Digital Enterprise Solutions, Adobe
• “The pressure is high for businesses to become more social, personalized and interactive while maintaining greater revenue at a lower cost. This careful balancing act of effectiveness, improved customer experiences, and multi-channel optimization can only be achieved through an end-to-end Web experience management solution. CQ5 from Adobe, combined with the capabilities of Adobe Online Marketing Suite, gives business leaders unrivaled intelligence and agility to bolster their company brand and incite greater customer loyalty.”
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC


• “With the dramatic growth of smartphones, tablets and other connected devices, and the huge adoption of social networks, online marketers must be able to engage their customers across very diverse channels, including Web, mobile and social. Marketers need an integrated platform that lets them create and deliver a compelling and relevant experience – one that's tailored to the particular customer in the context of their interaction. IDC believes it will be critical for customer experience vendors to provide an integrated suite of tools that is designed to deliver specific content to specific customers in context – at any time, on any device – and that provides actionable insight to help marketers optimize that content.”
Hal L. Danziger, Chief Technology Officer, New York Media

• “As consumers use an increasing variety of devices, platforms and channels to access mobile content, it becomes more challenging to deliver a consistently high-quality experience for every user. The rollout of CQ5 from Adobe will make it much easier to create and maintain mobile Web presences and apps that reflect the full richness of our website, with an optimized mobile experience no matter how readers choose to access our content. In this way, we can help meet the needs and preferences of every reader and leverage our strong customer relationships to compete against other media companies across all platforms. We’ve seen from Adobe a continual evolution in the way businesses can create, manage and use content, from simple features like annotation to the ability to publish video without having to worry about formats. It shows an ongoing commitment by the company to provide customers like us with more feature-rich tools for developing content across every platform our readers use.”
Dan Barnicle, Vice President, Content Management and Collaboration, SapientNitro

• “With the continued explosion of mobile devices and increased adoption of social media, marketers need to deliver campaigns that reach today’s savvy, on-the-go consumer in a way that is both authentic and adaptable. SapientNitro and Adobe share a vision for providing marketers, businesses and IT professionals with the tools for delivering more collaborative and dynamic customer experiences to organizations across industries and devices. Today’s launch of CQ5 from Adobe raises the bar on Customer Experience Management for deploying optimized multi-channel campaigns across mobile and social collaboration platforms.”
Andy Peebler, Senior Vice President, Acquity Group

• “Most of our clients, CMOs and technology organizations inside Global 1000 brands, have already invested in their Web, social, mobile and campaign infrastructures, and face a real challenge today maintaining consistency across all these different customer touch-points. Historically, maintaining that consistency has meant a lot of systems integration work to focus on the plumbing of customer experience management versus the time spent understanding customer needs and developing actual content and campaigns. Adobe’s new CQ5 release will allow us as an agency to spend less time on the plumbing and more time listening to customer needs and developing compelling user experiences and campaigns to optimize our clients’ relationships with their customers.”

Helpful Links
Q&A with Kevin Cochrane, Vice President, Enterprise Marketing, Adobe
Adobe Experience Delivers Blog
Adobe Enterprise
Day Software Online Documentation Portal
Day Software Developer Center
• Introducing Web Experience Management Solution Webinar

Availability
The Web experience management solution is immediately available worldwide.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
###
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Day Software, CQ5 from Adobe, Adobe Online Marketing Suite, SiteCatalyst, Omniture and Test&Target, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Yakov Fain

Yakov Fain is a co-founder of two software companies: Farata Systems and SuranceBay. He authored several technical books and lots of articles on software development. Yakov is Java Champion (https://java-champions.java.net). He leads leads Princeton Java Users Group. Two of Yakov's books will go in print this year: "Enterprise Web Development" (O'Reilly) and "Java For Kids" (No Starch Press).

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity for developers, start-ups, and companies of all sizes to engage with SAP today.