Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex

Adobe Flex: Article

Adobe Releases an Interesting Marketing Tool

Adobe Transforms Customer Experience with New Solution for the Digital Enterprise

During the MAX 2010 conference, it was clear that Adobe was shifting its focus from Flash Player to HTML producing tools. At that conference, the announcement about the acquisition of Day Software was made without much fanfare. Oh well, it’s just another Content Management System (CMS).  But after seeing an impressive demo of the release today of CQ5 (a part of Customer Experience Management Platform), I can attest - this is not yet another CMS. It really puts the marketing department of your organization in the driver’s seat when it comes to creating a Web site for promoting your products.

I’ll get down to the essence of this Web Content Management Suite (WCMS), which is based on CQ5 and is a tool for end users who can put together the Web site from such building blocks as text boxes, images, charts, or Flash-based inserts (SWF files). Just drag a text box or a SWF file onto your Web page. Of course, the SWF has to be prepared by developers or designers. Marketing people don’t need to know programming – they put the content right into the Web site. This tool generates code fragments in JavaScript to keep all the pieces (legos/portlets) together.



All modification made by the marketing people are saved in a NO SQL database and software developers supporting this Web site use another tool giving them a different view and editing tools for the content of this Web site.  



Many times I’ve heard that with “this visual tool” the end users will be able to minimize the involvement of IT department.  This applies not only to the UX tools, but to BPM’s as well. If Adobe’s Flash Catalyst is more of a prototyping tool for Flash-based applications or widgets, CQ5 will get you further. Non-programmers should be able to create multi-page Web sites of mixed HTML/Flash content. Besides adding text boxes or images to the Web page, you can easily add membership-based user forums and publish events for your marketing campaign.

Being closely familiar with Wordpress – a popular, simple, and powerful tool for bloggers -  I’d say that CQ5 can become  a Wordpress for Enterprises. This tool is also cloud-ready. With Wordpress, bloggers have a choice – either host blogs at wordpress.org or download and install the Wordpress on their servers. The cloud model can work for businesses using CQ5 to bring the cost of ownership down.
Another useful feature of CQ5 is its ability to test (and adjust) the newly created Web site on a variety of emulators of mobile devices as shown below.



I believe that with CQ5 Adobe found the middle ground between the completely automated and manual tools - the end users will play an active role in improving their own Web experience. 

Omniture is also hooked up to CQ5 to give the end users valuable analytical information about the Web site users and their behavioral  patterns.



I’m not easily impressed, but it seems that CQ5 can become Adobe’s most interesting product of 2011.
The official text of the CQ5 press release is below.


Press/ Analyst Contacts
Sandra Lo
Adobe Systems Incorporated
415-832-2309
[email protected]
Paul Lesinski
Edelman
503-293-8949
[email protected]

FOR IMMEDIATE RELEASE

Adobe Transforms Customer Experience with New Solution for the Digital Enterprise

New Web Experience Management Solution Enables Businesses to Deliver Targeted Digital Experiences and Optimized Marketing Campaigns Across E-mail, Web, Mobile and Print

SAN JOSE, Calif. — Feb. 22, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of its new Web experience management solution, a significant milestone in delivering a Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. The launch is evidence of rapid integration of the Day Software acquisition and highlights strong momentum in delivering fully unified solutions that enable customers to better integrate their Web presence with business applications and unlock the value of multi-channel communications.

A key component of the CEM platform, the Web experience management solution from Adobe enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates new product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.
Pioneering Customer Experience with New Solutions for the Mobile, Social Web
CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

New CQ5 modules:
• CQ5 Mobile – extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices. In addition to Web application development, CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. Businesses can seamlessly integrate mobile into multi-channel marketing efforts, reduce costs, connect with “on-the-go” customers and increase revenue.
• CQ5 Marketing Campaign Management (MCM) – a unified marketing automation system that allows marketers to effectively plan and roll out multi-channel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more. By ensuring brand consistency and campaign effectiveness, CQ5 MCM helps increase sales via better conversion rates and brand loyalty.

Updated CQ5 modules:
• CQ5 Social Collaboration – provides online marketers with new tools to build media-rich, interactive online communities that increase site repeat visits, build customer brand identification and loyalty, and facilitate greater customer insight for continuous optimization of new campaigns. With a new Forums capability, users can also exchange

Adobe Transforms Customer Experience with New Solution for the Digital Enterprise and connect information within and beyond the organization to employees, vendors, customers, prospects and other stakeholders.
• CQ Targeting – a seamless unification of CQ5 and Online Marketing Suite empowers organizations to gain real-time marketing agility to drive higher rates of customer acquisition and return on campaign spend.
o Pre-built integration with Adobe SiteCatalyst®, powered by Omniture® enables digital marketers to measure and analyze customer interactions across channels for real-time updates to targeting rules to drive greater relevancy and brand engagement for outbound marketing efforts.
o Pre-built integration with Adobe Test&Target™, powered by Omniture allows digital marketers to analyze customer interactions and behavioral observations across channels to boost online conversion rates and drive increases in sales pipeline and company revenue.


Adobe continues to push product integration and innovation to deliver the most comprehensive Web experience management solution in the market.

Quotes
Rob Tarkoff, Senior Vice President and General Manager, Digital Enterprise Solutions, Adobe
• “The pressure is high for businesses to become more social, personalized and interactive while maintaining greater revenue at a lower cost. This careful balancing act of effectiveness, improved customer experiences, and multi-channel optimization can only be achieved through an end-to-end Web experience management solution. CQ5 from Adobe, combined with the capabilities of Adobe Online Marketing Suite, gives business leaders unrivaled intelligence and agility to bolster their company brand and incite greater customer loyalty.”
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC


• “With the dramatic growth of smartphones, tablets and other connected devices, and the huge adoption of social networks, online marketers must be able to engage their customers across very diverse channels, including Web, mobile and social. Marketers need an integrated platform that lets them create and deliver a compelling and relevant experience – one that's tailored to the particular customer in the context of their interaction. IDC believes it will be critical for customer experience vendors to provide an integrated suite of tools that is designed to deliver specific content to specific customers in context – at any time, on any device – and that provides actionable insight to help marketers optimize that content.”
Hal L. Danziger, Chief Technology Officer, New York Media

• “As consumers use an increasing variety of devices, platforms and channels to access mobile content, it becomes more challenging to deliver a consistently high-quality experience for every user. The rollout of CQ5 from Adobe will make it much easier to create and maintain mobile Web presences and apps that reflect the full richness of our website, with an optimized mobile experience no matter how readers choose to access our content. In this way, we can help meet the needs and preferences of every reader and leverage our strong customer relationships to compete against other media companies across all platforms. We’ve seen from Adobe a continual evolution in the way businesses can create, manage and use content, from simple features like annotation to the ability to publish video without having to worry about formats. It shows an ongoing commitment by the company to provide customers like us with more feature-rich tools for developing content across every platform our readers use.”
Dan Barnicle, Vice President, Content Management and Collaboration, SapientNitro

• “With the continued explosion of mobile devices and increased adoption of social media, marketers need to deliver campaigns that reach today’s savvy, on-the-go consumer in a way that is both authentic and adaptable. SapientNitro and Adobe share a vision for providing marketers, businesses and IT professionals with the tools for delivering more collaborative and dynamic customer experiences to organizations across industries and devices. Today’s launch of CQ5 from Adobe raises the bar on Customer Experience Management for deploying optimized multi-channel campaigns across mobile and social collaboration platforms.”
Andy Peebler, Senior Vice President, Acquity Group

• “Most of our clients, CMOs and technology organizations inside Global 1000 brands, have already invested in their Web, social, mobile and campaign infrastructures, and face a real challenge today maintaining consistency across all these different customer touch-points. Historically, maintaining that consistency has meant a lot of systems integration work to focus on the plumbing of customer experience management versus the time spent understanding customer needs and developing actual content and campaigns. Adobe’s new CQ5 release will allow us as an agency to spend less time on the plumbing and more time listening to customer needs and developing compelling user experiences and campaigns to optimize our clients’ relationships with their customers.”

Helpful Links
Q&A with Kevin Cochrane, Vice President, Enterprise Marketing, Adobe
Adobe Experience Delivers Blog
Adobe Enterprise
Day Software Online Documentation Portal
Day Software Developer Center
• Introducing Web Experience Management Solution Webinar

Availability
The Web experience management solution is immediately available worldwide.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
###
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Day Software, CQ5 from Adobe, Adobe Online Marketing Suite, SiteCatalyst, Omniture and Test&Target, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Yakov Fain

Yakov Fain is a co-founder of two software companies: Farata Systems and SuranceBay. He authored several technical books and lots of articles on software development. Yakov is Java Champion (https://java-champions.java.net). He leads leads Princeton Java Users Group. Two of Yakov's books will go in print this year: "Enterprise Web Development" (O'Reilly) and "Java For Kids" (No Starch Press).

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.