Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, SYS-CON MEDIA

Adobe Flex: Article

Adobe Has Inherited Web History from Macromedia...

...and will be making more web history in 2006, with Flash

One of the "inflexion points" of the development of the Web, when commentators and analysts draw breath for long enough to chronicle its history, is certain to be the day that Google, through first Gmail and then Google Maps, opened the eyes of millions to the fact that the Web can be smarter, more responsive, and interactive...above all, that it doesn't have to involve "click, wait, and refresh."

 Google happened to use AJAX (Asynchronous JavaScript + XML) for those two bellwether apps. But those of us who have followed the Macromedia, now Adobe, story know of course that AJAX is very much a Johnny-come-lately to the Rich Internet Applications party.

Whereas "AJAX" is barely a year old (Jesse James Garrett having coined it Feb 18, 2005), "Rich Internet Applications" as a term was in circulation many years before. Already at the beginning of the new century, Macromedia's developer-innovators were using the term, so that by 2003 for example "Flash-enabled RIAs" was really quite a common term in developer mailing lists and Macromedia user groups.

Macromedia anticipated AJAX in every way, pioneering the RIA approach of which AJAX is merely a subset, and in 2006 its prescient approach is productized in Flash and Flex and FlexBuilder and Flash Player, products which over time Adobe is likely to help turn into the best-known suite of software on the planet.

From a personal perspective I shall never forget a session that Christophe Coenraets gave at one of the SYS-CON Events conferences I was fortunate enough to Chair, namely Web Services Edge Conference & Expo (East) 2004, in Boston. The session was called "Code-Based Rich Internet Applications with Macromedia Flex" and covered using components, layouts, and managers to build user interfaces as well as using Flex's XML-based language, MXML, to create and manipulate client-side data models. What I remember above all was that the delegates in the completely packed room were spellbound, literally spellbound, by Christophe's agile demonstration of how much could be done with the Web vs. how little anyone was (then) doing. It was as if we'd lost our collective critical judgement, his presentation seemed to imply - as users, and therefore as developers, we'd begun to accept latency that ought never to have been tolerated, and had almost been self-brainwashed into thinking of the Web as "pages" when that in many circumstance was far from the best metaphor. For many in the room, it was an epiphany, you could sense it.

So in reality the inflexion point came long before AJAX, and even longer before Gmail and Google Maps. And it came from Macromedia as much as anyone.

SYS-CON Events - a wholly owned subsidiary of SYS-CON Media which brings you MXDJ each month)has been working with Adobe behind the scenes just recently to bring you the RIA story in a major educational event so that you don't fall into the trap of failing to see the wood for the trees. After all, Flash also interacts with JavaScript on a web page, and it's a highly suitable, lightweight tool for highly responsive web apps. Google Maps could just as easily have been done in Flash several years before it was done in AJAX. Why it wasn't, who knows? Perhaps this will be one of the enigmas discussed at our upcoming Rich Internet Apps Conference in August 2006 (www.RIAConference.com).

So, will Adobe try and crush AJAX, Microsoft-style? And/or openLaszlo? Most definitely not. Under Kevin Lynch's technologically nuanced and developer-centric leadership, it seems much more likely that Adobe's Platform Business Unit will concentrate on inspiring developers to use Flash and HTML "with an AJAX approach" to build Web 2.0-style applications. Especially since it is Kevin himself who oversees Adobe's developer relations program.

As he wrote just recently, in the last issue of MXDJ - in the article based on his industry-respected blog:

"There is clearly a resurgence in how HTML can be used to deliver application user interfaces and terrific progress has been made on that. In addition, Flash brings capabilities that HTML doesn't currently have, and they can be used together to great benefit -- in fact, Flash has already been architected to fit perfectly in the Web 2.0 model.

For example, Adaptive Path has been working on a great new application called MeasureMap that helps people track traffic on their blogs and is being built with a combination of HTML and Flash on the client. Another is how Flickr is using both HTML and Flash, for example implementing the organizer and slideshow with Flash and the photo index with HTML. The language in Flash is ActionScript which is the same as JavaScript, both ECMA standard languages, and it's very simple to call between code in HTML and Flash, enabling smooth integration with a free open-source integration kit."

In the February issue of MXDJ, I'm delighted to give you a heads-up that Adobe's Christian Cantrell - the author of numerous tutorials and white papers as well as being coauthor of Flash Enabled: Flash Design & Development for Devices and of the JavaScript/Flash Integration Kit‹will be writing for us about AJAX to Flash integration, on which he's probably leading expert in the world.

The Adobe product roadmap, mark my words, will continue to keep you as developers far ahead of Microsofties and Ajaxians and all the rest. As it emerges later in the year, you'll be blown away. Meantime, enjoy this issue. And do please keep your 2006 feedback and suggestions coming, by e-mailing [email protected]. "None of us is as smart as all of us," as they say!

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Joshua Porter 02/08/06 05:09:29 AM EST

Lynch argues that HTML isn't robust enough for most web application needs, and suggests that Flash is becoming the front-end application tool of choice.

I think that developers will soon prove him wrong, as they (WE) value open, de facto standards over proprietary tools.

queZZtion 02/08/06 04:36:54 AM EST

}} Flash has already been architected to fit
}} perfectly in the Web 2.0 model.

So will we see much more Web 2.0 coverage in MXDJ...I do hope so, sounds great!

@ThingsExpo Stories
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...