Click here to close now.

Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, Cloud Expo

Adobe Flex: Article

Adobe Puts Flash Server in Amazon Cloud

Competition for CloudFront?

This week, stalwart packaged applications software vendor Adobe announced the availability of its Flash Media Server on Amazon Web Services cloud infrastructure.  It's a move that should be good for both companies but one that also raises a few questions.

Adobe's Flash brand is worn by a number of different parts and products, including the media player client much maligned recently by His Hipness, Steve Jobs, the graphical authoring application for animation and interactive media and web sites, and the server discussed here.  The Amazon incarnation of the Flash server joins a family of variations comprising Development, Streaming, Interactive and Enterprise variations.  Feature-wise, it is identical to the Enterprise edition, with only one exception: the Flash Media Server on AWS does not support IP multicasting, a feature more commonly used in institutional and enterprise network applications.

The Flash Media Server enables network-efficient, large-scale media delivery and real-time communications.  For the former, it can be used to do live, on-demand, and interactive media content streaming to PCs, mobile devices, web-enabled televisions, and other media devices.  For the latter, it enables audio and video chat, voice over IP (VoIP), and multiplayer gaming.  Additionally, it also supports various interactive capabilities, including server-side playlists, server-based DVR recording, and, in conjunction with the latest Flash player, fast motion, slow motion, and frame-stepped video playback.

To accommodate all these different uses and to enable network performance optimization, the Flash Media Server employs three different protocols.  HTTP dynamic streaming supports real-time packaging, server DVR, and adaptive bitrate streaming for live and on-demand streams over standard HTTP connections.  RTMP streaming supports low-latency real-time communication, and adaptive bitrate delivery and stream encryption for live and on-demand streams with enhanced buffering and support for advanced Flash Player capabilities, like "trick mode" playback.  And, finally, it also introduces a new proprietary Adobe protocol called Real Time Media Flow Protocol (RTMFP), which provides for real-time peer to peer audio and video communications between devices equipped with the Flash client or AIR apps for conferencing, gaming and social networking applications.

The Adobe Flash Media Server for AWS is good for Amazon because it can attract developers and providers of sexy, resource-hungry applications like social networking, content delivery, gaming and HD video streaming and conferencing to AWS.  It should help Amazon sell a lot of cloud time and bandwidth.  But, it is also likely to cause some confusion, given Amazon's recent announcement of their CloudFront content delivery service, which offers a number of the same capabilities.  But, they also might be complementary.  Neither company addressed this issue in the announcement.

The AFMSfAWS is also good for Adobe, in that it gives them a badly needed cloud story and it exposes the Flash technology to a much wider audience than it otherwise would be.  The latter is especially timely in the face of the recent badmouthing Flash has gotten by Jobs and others and the rise of various open source media technologies coming on the scene.   It should help Adobe pick up a lot of new customers for whom the Flash Media Server would be otherwise unaffordable and unmanageable.

 

And, speaking of affordability, the new offering is also good for customers because it brings PAYGo subscription pricing for a product that was previously very expensive.  The packaged software version, the Adobe Flash Media Enterprise Server sells in the channel for about forty grand a pop, and that's for a single-CPU license.  The AWS version has variable pricing depending on instance size and P2P connection requirements, which are on top of the charges for AWS EC2 compute instances and S3 storage services.

For smaller users, it will cost $0.44/hr for an AWS "Large" instance or $0.60/hr for a "High-memory Extra Large" instance.  (See here for an explanation of AWS instances.)  This level allows up to 100 P2P connections active at one time.  For medium-size users on either the "Extra Large" or "High-CPU Extra Large" instance levels it will cost $1.30/hr and allow up to 1,000 P2P connections.  For really big customers using "High-memory Double Extra Large" and "High-memory Quadruple Extra Large" (that's what they call them) it is $4.60/hr and $5.60/hr, respectively, with both allowing up to 10,000 P2P connections.  For all users, data transfer costs ten cents per gigabyte inbound and fifteen cents outbound.  To see what the AWS instances offer and cost, look here and for S3 pricing, here.

So, clearly the up-front cost for Adobe's Flash Media Server on AWS will be miniscule compared to purchasing a license for the enterprise version plus the cost of server and networking hardware, software, and ongoing management skills for those, all of which can be considerable for resource-hungry media applications.

But, customers not interested in theP2P real-time communications and Flash-specific capabilities of the Adobe offering might find that Amazon's CloudFront pricing makes for a better deal.  It is priced independently of EC2 instance level, with charges varying by outbound bandwidth load, from $0.15/GB for the first ten terabytes per month down to $0.03/GB for over 1000 TB/month.  The only addition charges are for HTTP and HTTPS requests which are $0.0075 and $0.01 per request, respectively.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, enables customers to derive meaningful business intelligence from their data quickly, efficiently and ...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...