Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, @CloudExpo

Adobe Flex: Article

Adobe Puts Flash Server in Amazon Cloud

Competition for CloudFront?

This week, stalwart packaged applications software vendor Adobe announced the availability of its Flash Media Server on Amazon Web Services cloud infrastructure.  It's a move that should be good for both companies but one that also raises a few questions.

Adobe's Flash brand is worn by a number of different parts and products, including the media player client much maligned recently by His Hipness, Steve Jobs, the graphical authoring application for animation and interactive media and web sites, and the server discussed here.  The Amazon incarnation of the Flash server joins a family of variations comprising Development, Streaming, Interactive and Enterprise variations.  Feature-wise, it is identical to the Enterprise edition, with only one exception: the Flash Media Server on AWS does not support IP multicasting, a feature more commonly used in institutional and enterprise network applications.

The Flash Media Server enables network-efficient, large-scale media delivery and real-time communications.  For the former, it can be used to do live, on-demand, and interactive media content streaming to PCs, mobile devices, web-enabled televisions, and other media devices.  For the latter, it enables audio and video chat, voice over IP (VoIP), and multiplayer gaming.  Additionally, it also supports various interactive capabilities, including server-side playlists, server-based DVR recording, and, in conjunction with the latest Flash player, fast motion, slow motion, and frame-stepped video playback.

To accommodate all these different uses and to enable network performance optimization, the Flash Media Server employs three different protocols.  HTTP dynamic streaming supports real-time packaging, server DVR, and adaptive bitrate streaming for live and on-demand streams over standard HTTP connections.  RTMP streaming supports low-latency real-time communication, and adaptive bitrate delivery and stream encryption for live and on-demand streams with enhanced buffering and support for advanced Flash Player capabilities, like "trick mode" playback.  And, finally, it also introduces a new proprietary Adobe protocol called Real Time Media Flow Protocol (RTMFP), which provides for real-time peer to peer audio and video communications between devices equipped with the Flash client or AIR apps for conferencing, gaming and social networking applications.

The Adobe Flash Media Server for AWS is good for Amazon because it can attract developers and providers of sexy, resource-hungry applications like social networking, content delivery, gaming and HD video streaming and conferencing to AWS.  It should help Amazon sell a lot of cloud time and bandwidth.  But, it is also likely to cause some confusion, given Amazon's recent announcement of their CloudFront content delivery service, which offers a number of the same capabilities.  But, they also might be complementary.  Neither company addressed this issue in the announcement.

The AFMSfAWS is also good for Adobe, in that it gives them a badly needed cloud story and it exposes the Flash technology to a much wider audience than it otherwise would be.  The latter is especially timely in the face of the recent badmouthing Flash has gotten by Jobs and others and the rise of various open source media technologies coming on the scene.   It should help Adobe pick up a lot of new customers for whom the Flash Media Server would be otherwise unaffordable and unmanageable.

 

And, speaking of affordability, the new offering is also good for customers because it brings PAYGo subscription pricing for a product that was previously very expensive.  The packaged software version, the Adobe Flash Media Enterprise Server sells in the channel for about forty grand a pop, and that's for a single-CPU license.  The AWS version has variable pricing depending on instance size and P2P connection requirements, which are on top of the charges for AWS EC2 compute instances and S3 storage services.

For smaller users, it will cost $0.44/hr for an AWS "Large" instance or $0.60/hr for a "High-memory Extra Large" instance.  (See here for an explanation of AWS instances.)  This level allows up to 100 P2P connections active at one time.  For medium-size users on either the "Extra Large" or "High-CPU Extra Large" instance levels it will cost $1.30/hr and allow up to 1,000 P2P connections.  For really big customers using "High-memory Double Extra Large" and "High-memory Quadruple Extra Large" (that's what they call them) it is $4.60/hr and $5.60/hr, respectively, with both allowing up to 10,000 P2P connections.  For all users, data transfer costs ten cents per gigabyte inbound and fifteen cents outbound.  To see what the AWS instances offer and cost, look here and for S3 pricing, here.

So, clearly the up-front cost for Adobe's Flash Media Server on AWS will be miniscule compared to purchasing a license for the enterprise version plus the cost of server and networking hardware, software, and ongoing management skills for those, all of which can be considerable for resource-hungry media applications.

But, customers not interested in theP2P real-time communications and Flash-specific capabilities of the Adobe offering might find that Amazon's CloudFront pricing makes for a better deal.  It is priced independently of EC2 instance level, with charges varying by outbound bandwidth load, from $0.15/GB for the first ten terabytes per month down to $0.03/GB for over 1000 TB/month.  The only addition charges are for HTTP and HTTPS requests which are $0.0075 and $0.01 per request, respectively.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...