Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, @CloudExpo

Adobe Flex: Article

Adobe Puts Flash Server in Amazon Cloud

Competition for CloudFront?

This week, stalwart packaged applications software vendor Adobe announced the availability of its Flash Media Server on Amazon Web Services cloud infrastructure.  It's a move that should be good for both companies but one that also raises a few questions.

Adobe's Flash brand is worn by a number of different parts and products, including the media player client much maligned recently by His Hipness, Steve Jobs, the graphical authoring application for animation and interactive media and web sites, and the server discussed here.  The Amazon incarnation of the Flash server joins a family of variations comprising Development, Streaming, Interactive and Enterprise variations.  Feature-wise, it is identical to the Enterprise edition, with only one exception: the Flash Media Server on AWS does not support IP multicasting, a feature more commonly used in institutional and enterprise network applications.

The Flash Media Server enables network-efficient, large-scale media delivery and real-time communications.  For the former, it can be used to do live, on-demand, and interactive media content streaming to PCs, mobile devices, web-enabled televisions, and other media devices.  For the latter, it enables audio and video chat, voice over IP (VoIP), and multiplayer gaming.  Additionally, it also supports various interactive capabilities, including server-side playlists, server-based DVR recording, and, in conjunction with the latest Flash player, fast motion, slow motion, and frame-stepped video playback.

To accommodate all these different uses and to enable network performance optimization, the Flash Media Server employs three different protocols.  HTTP dynamic streaming supports real-time packaging, server DVR, and adaptive bitrate streaming for live and on-demand streams over standard HTTP connections.  RTMP streaming supports low-latency real-time communication, and adaptive bitrate delivery and stream encryption for live and on-demand streams with enhanced buffering and support for advanced Flash Player capabilities, like "trick mode" playback.  And, finally, it also introduces a new proprietary Adobe protocol called Real Time Media Flow Protocol (RTMFP), which provides for real-time peer to peer audio and video communications between devices equipped with the Flash client or AIR apps for conferencing, gaming and social networking applications.

The Adobe Flash Media Server for AWS is good for Amazon because it can attract developers and providers of sexy, resource-hungry applications like social networking, content delivery, gaming and HD video streaming and conferencing to AWS.  It should help Amazon sell a lot of cloud time and bandwidth.  But, it is also likely to cause some confusion, given Amazon's recent announcement of their CloudFront content delivery service, which offers a number of the same capabilities.  But, they also might be complementary.  Neither company addressed this issue in the announcement.

The AFMSfAWS is also good for Adobe, in that it gives them a badly needed cloud story and it exposes the Flash technology to a much wider audience than it otherwise would be.  The latter is especially timely in the face of the recent badmouthing Flash has gotten by Jobs and others and the rise of various open source media technologies coming on the scene.   It should help Adobe pick up a lot of new customers for whom the Flash Media Server would be otherwise unaffordable and unmanageable.

 

And, speaking of affordability, the new offering is also good for customers because it brings PAYGo subscription pricing for a product that was previously very expensive.  The packaged software version, the Adobe Flash Media Enterprise Server sells in the channel for about forty grand a pop, and that's for a single-CPU license.  The AWS version has variable pricing depending on instance size and P2P connection requirements, which are on top of the charges for AWS EC2 compute instances and S3 storage services.

For smaller users, it will cost $0.44/hr for an AWS "Large" instance or $0.60/hr for a "High-memory Extra Large" instance.  (See here for an explanation of AWS instances.)  This level allows up to 100 P2P connections active at one time.  For medium-size users on either the "Extra Large" or "High-CPU Extra Large" instance levels it will cost $1.30/hr and allow up to 1,000 P2P connections.  For really big customers using "High-memory Double Extra Large" and "High-memory Quadruple Extra Large" (that's what they call them) it is $4.60/hr and $5.60/hr, respectively, with both allowing up to 10,000 P2P connections.  For all users, data transfer costs ten cents per gigabyte inbound and fifteen cents outbound.  To see what the AWS instances offer and cost, look here and for S3 pricing, here.

So, clearly the up-front cost for Adobe's Flash Media Server on AWS will be miniscule compared to purchasing a license for the enterprise version plus the cost of server and networking hardware, software, and ongoing management skills for those, all of which can be considerable for resource-hungry media applications.

But, customers not interested in theP2P real-time communications and Flash-specific capabilities of the Adobe offering might find that Amazon's CloudFront pricing makes for a better deal.  It is priced independently of EC2 instance level, with charges varying by outbound bandwidth load, from $0.15/GB for the first ten terabytes per month down to $0.03/GB for over 1000 TB/month.  The only addition charges are for HTTP and HTTPS requests which are $0.0075 and $0.01 per request, respectively.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...