Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, @CloudExpo

Adobe Flex: Article

Adobe Puts Flash Server in Amazon Cloud

Competition for CloudFront?

This week, stalwart packaged applications software vendor Adobe announced the availability of its Flash Media Server on Amazon Web Services cloud infrastructure.  It's a move that should be good for both companies but one that also raises a few questions.

Adobe's Flash brand is worn by a number of different parts and products, including the media player client much maligned recently by His Hipness, Steve Jobs, the graphical authoring application for animation and interactive media and web sites, and the server discussed here.  The Amazon incarnation of the Flash server joins a family of variations comprising Development, Streaming, Interactive and Enterprise variations.  Feature-wise, it is identical to the Enterprise edition, with only one exception: the Flash Media Server on AWS does not support IP multicasting, a feature more commonly used in institutional and enterprise network applications.

The Flash Media Server enables network-efficient, large-scale media delivery and real-time communications.  For the former, it can be used to do live, on-demand, and interactive media content streaming to PCs, mobile devices, web-enabled televisions, and other media devices.  For the latter, it enables audio and video chat, voice over IP (VoIP), and multiplayer gaming.  Additionally, it also supports various interactive capabilities, including server-side playlists, server-based DVR recording, and, in conjunction with the latest Flash player, fast motion, slow motion, and frame-stepped video playback.

To accommodate all these different uses and to enable network performance optimization, the Flash Media Server employs three different protocols.  HTTP dynamic streaming supports real-time packaging, server DVR, and adaptive bitrate streaming for live and on-demand streams over standard HTTP connections.  RTMP streaming supports low-latency real-time communication, and adaptive bitrate delivery and stream encryption for live and on-demand streams with enhanced buffering and support for advanced Flash Player capabilities, like "trick mode" playback.  And, finally, it also introduces a new proprietary Adobe protocol called Real Time Media Flow Protocol (RTMFP), which provides for real-time peer to peer audio and video communications between devices equipped with the Flash client or AIR apps for conferencing, gaming and social networking applications.

The Adobe Flash Media Server for AWS is good for Amazon because it can attract developers and providers of sexy, resource-hungry applications like social networking, content delivery, gaming and HD video streaming and conferencing to AWS.  It should help Amazon sell a lot of cloud time and bandwidth.  But, it is also likely to cause some confusion, given Amazon's recent announcement of their CloudFront content delivery service, which offers a number of the same capabilities.  But, they also might be complementary.  Neither company addressed this issue in the announcement.

The AFMSfAWS is also good for Adobe, in that it gives them a badly needed cloud story and it exposes the Flash technology to a much wider audience than it otherwise would be.  The latter is especially timely in the face of the recent badmouthing Flash has gotten by Jobs and others and the rise of various open source media technologies coming on the scene.   It should help Adobe pick up a lot of new customers for whom the Flash Media Server would be otherwise unaffordable and unmanageable.

 

And, speaking of affordability, the new offering is also good for customers because it brings PAYGo subscription pricing for a product that was previously very expensive.  The packaged software version, the Adobe Flash Media Enterprise Server sells in the channel for about forty grand a pop, and that's for a single-CPU license.  The AWS version has variable pricing depending on instance size and P2P connection requirements, which are on top of the charges for AWS EC2 compute instances and S3 storage services.

For smaller users, it will cost $0.44/hr for an AWS "Large" instance or $0.60/hr for a "High-memory Extra Large" instance.  (See here for an explanation of AWS instances.)  This level allows up to 100 P2P connections active at one time.  For medium-size users on either the "Extra Large" or "High-CPU Extra Large" instance levels it will cost $1.30/hr and allow up to 1,000 P2P connections.  For really big customers using "High-memory Double Extra Large" and "High-memory Quadruple Extra Large" (that's what they call them) it is $4.60/hr and $5.60/hr, respectively, with both allowing up to 10,000 P2P connections.  For all users, data transfer costs ten cents per gigabyte inbound and fifteen cents outbound.  To see what the AWS instances offer and cost, look here and for S3 pricing, here.

So, clearly the up-front cost for Adobe's Flash Media Server on AWS will be miniscule compared to purchasing a license for the enterprise version plus the cost of server and networking hardware, software, and ongoing management skills for those, all of which can be considerable for resource-hungry media applications.

But, customers not interested in theP2P real-time communications and Flash-specific capabilities of the Adobe offering might find that Amazon's CloudFront pricing makes for a better deal.  It is priced independently of EC2 instance level, with charges varying by outbound bandwidth load, from $0.15/GB for the first ten terabytes per month down to $0.03/GB for over 1000 TB/month.  The only addition charges are for HTTP and HTTPS requests which are $0.0075 and $0.01 per request, respectively.

More Stories By Tim Negris

Tim Negris is SVP, Marketing & Sales at Yottamine Analytics, a pioneering Big Data machine learning software company. He occasionally authors software industry news analysis and insights on Ulitzer.com, is a 25-year technology industry veteran with expertise in software development, database, networking, social media, cloud computing, mobile apps, analytics, and other enabling technologies.

He is recognized for ability to rapidly translate complex technical information and concepts into compelling, actionable knowledge. He is also widely credited with coining the term and co-developing the concept of the “Thin Client” computing model while working for Larry Ellison in the early days of Oracle.

Tim has also held a variety of executive and consulting roles in a numerous start-ups, and several established companies, including Sybase, Oracle, HP, Dell, and IBM. He is a frequent contributor to a number of publications and sites, focusing on technologies and their applications, and has written a number of advanced software applications for social media, video streaming, and music education.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...