Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex

Adobe Flex: Press Release

Adobe Powers Multiscreen Revolution at MAX 2010

Adobe has a long history of solving cross-platform challenges

At its annual MAX conference on Monday, Adobe Systems Incorporated will showcase technology innovation that enables designers, developers and content owners to fully embrace today’s multiscreen revolution across PCs, smartphones, tablets and TVs. In the keynote address, Adobe Chief Technology Officer Kevin Lynch will address the market forces driving a new era of multiscreen content authoring, delivery and measurement. He will highlight how Adobe is helping solve the challenges of delivering multiscreen experiences with both Flash and HTML5 across areas of content creation that include websites, digital publishing, online video, enterprise applications, and gaming. The keynote will begin today at 9:30 a.m. Pacific. Sign up for live streaming of the keynote at the MAX 2010 website at http://www.max.adobe.com/online/.

"The multiscreen revolution is a bigger shift in how people will use computing than we even saw with the personal computer revolution,” said Lynch. "Adobe's strategy is to help developers, creative pros, and entire organizations express themselves across the wide variety of devices that we are all using in our daily lives."

Web and Mobile Innovation
Adobe has a long history of solving cross-platform challenges, and is now helping to clear a path through the fragmentation of the multiscreen world, driving the next wave of digital innovation and turning something that was once a vision into a reality. At MAX, Adobe will unveil advancements in the Flash Platform and in authoring for HTML5, helping designers, developers and content owners to engage with customers wherever they are and express their ideas and brands in new ways regardless of format, screen size or distribution channel. The company will provide updates on partner initiatives with a line-up of guests and surprises to be unveiled during the keynote, and will announce the extension of Adobe AIR® 2.5 to smartphones, tablets and televisions based on BlackBerry Tablet OS, Android and iOS operating systems, and a new generation of Samsung SmartTVs. Adobe AIR offers the most productive way for more than 3 million Flash developers to create, distribute and monetize rich, cross-platform multiscreen applications (see separate press release).

Future of Digital Publishing
Adobe is collaborating with top publishers, such as Condé Nast and Martha Stewart Living Omnimedia, to reinvent its media properties and reach audiences in powerful new ways. The company will debut a new publishing solution and the conference will provide a discussion of new business models and the revitalization of brand advertising in the multiscreen era. On-stage demonstrations and guest speakers will illustrate the ways that cutting-edge publishers are bringing new levels of expressiveness and design fidelity to a wide range of devices (see separate press release).

Enterprise Solutions for Customer Experience Management
At MAX, Adobe will highlight its latest solutions for designing and developing enterprise applications that deliver more meaningful and personalized experiences to customers across a broader range of devices. Many enterprise systems were not designed to deliver fluid, intuitive experiences online and therefore businesses are losing productivity among customer-facing employees and customers who are frustrated with accessing services. Customers expect to interact with business applications or services in the same way they do when shopping, connecting with colleagues and friends, or booking a vacation. Adobe will showcase how forward-thinking organizations are building a competitive advantage by delivering consistent content and applications across screens.

Multiscreen Gaming

Over 70 percent of Web games today are built with Flash technology. Games are clearly moving to multiscreen, and Adobe is helping to enable more efficient game development that can be deployed across screens, without needing to build native games for each OS. MAX attendees will gain insight into gaming trends fueled by Adobe Flash and AIR, including the company’s plans to enable new kinds of try-and-buy games and a preview of new capabilities for Flash Player currently in development.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, AIR and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

 

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...