Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex

Adobe Flex: Press Release

Adobe Powers Multiscreen Revolution at MAX 2010

Adobe has a long history of solving cross-platform challenges

At its annual MAX conference on Monday, Adobe Systems Incorporated will showcase technology innovation that enables designers, developers and content owners to fully embrace today’s multiscreen revolution across PCs, smartphones, tablets and TVs. In the keynote address, Adobe Chief Technology Officer Kevin Lynch will address the market forces driving a new era of multiscreen content authoring, delivery and measurement. He will highlight how Adobe is helping solve the challenges of delivering multiscreen experiences with both Flash and HTML5 across areas of content creation that include websites, digital publishing, online video, enterprise applications, and gaming. The keynote will begin today at 9:30 a.m. Pacific. Sign up for live streaming of the keynote at the MAX 2010 website at http://www.max.adobe.com/online/.

"The multiscreen revolution is a bigger shift in how people will use computing than we even saw with the personal computer revolution,” said Lynch. "Adobe's strategy is to help developers, creative pros, and entire organizations express themselves across the wide variety of devices that we are all using in our daily lives."

Web and Mobile Innovation
Adobe has a long history of solving cross-platform challenges, and is now helping to clear a path through the fragmentation of the multiscreen world, driving the next wave of digital innovation and turning something that was once a vision into a reality. At MAX, Adobe will unveil advancements in the Flash Platform and in authoring for HTML5, helping designers, developers and content owners to engage with customers wherever they are and express their ideas and brands in new ways regardless of format, screen size or distribution channel. The company will provide updates on partner initiatives with a line-up of guests and surprises to be unveiled during the keynote, and will announce the extension of Adobe AIR® 2.5 to smartphones, tablets and televisions based on BlackBerry Tablet OS, Android and iOS operating systems, and a new generation of Samsung SmartTVs. Adobe AIR offers the most productive way for more than 3 million Flash developers to create, distribute and monetize rich, cross-platform multiscreen applications (see separate press release).

Future of Digital Publishing
Adobe is collaborating with top publishers, such as Condé Nast and Martha Stewart Living Omnimedia, to reinvent its media properties and reach audiences in powerful new ways. The company will debut a new publishing solution and the conference will provide a discussion of new business models and the revitalization of brand advertising in the multiscreen era. On-stage demonstrations and guest speakers will illustrate the ways that cutting-edge publishers are bringing new levels of expressiveness and design fidelity to a wide range of devices (see separate press release).

Enterprise Solutions for Customer Experience Management
At MAX, Adobe will highlight its latest solutions for designing and developing enterprise applications that deliver more meaningful and personalized experiences to customers across a broader range of devices. Many enterprise systems were not designed to deliver fluid, intuitive experiences online and therefore businesses are losing productivity among customer-facing employees and customers who are frustrated with accessing services. Customers expect to interact with business applications or services in the same way they do when shopping, connecting with colleagues and friends, or booking a vacation. Adobe will showcase how forward-thinking organizations are building a competitive advantage by delivering consistent content and applications across screens.

Multiscreen Gaming

Over 70 percent of Web games today are built with Flash technology. Games are clearly moving to multiscreen, and Adobe is helping to enable more efficient game development that can be deployed across screens, without needing to build native games for each OS. MAX attendees will gain insight into gaming trends fueled by Adobe Flash and AIR, including the company’s plans to enable new kinds of try-and-buy games and a preview of new capabilities for Flash Player currently in development.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, AIR and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

 

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

IoT & Smart Cities Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...