|By Greg Pulier||
|October 21, 2010 11:15 AM EDT||
Hybrid Flash multicasting is the second and decisive wave of innovation that will enable enterprises to stream video without overtaxing their network infrastructures. It eliminates the usual tradeoffs between video consumption and network investment, regardless of increased video traffic in budget-constrained corporate networks. Hybrid Flash multicasting also solves the cost and complexity challenges of IP multicasting. By combining a new form of multicasting, known as application multicasting, which leverages a peer-assisted model of video sharing with an IP multicast network, a video stream can reach virtually everyone on the network using existing bandwidth and infrastructure. Hybrid multicasting finally unlocks the full potential for video within the enterprise by combining IP and application multicasting to deliver streaming media using the most efficient algorithms within a dynamic self-optimizing topology.
Hybrid Flash multicasting, available in the recently released Adobe Flash Media Server 4 (FMS4), arrives at an opportune time. The use of online video is growing rapidly within corporations. Industry data shows that video consumption inside the corporate firewall is growing at an unprecedented rate, following consumer trends of the past few years. Approximately 12 percent of large enterprises were generating more than 100 hours of video content per month in 2009, up from 9 percent in 2008. The number of corporations generating 25-100 hours of video jumped from 21 percent to 29 percent in the same period. At that rate, a company could have amassed a 6,000-hour library of video since 2005. In the consumer public, video as a percentage of Internet traffic is projected to reach 91 percent by 2014, with corporate network traffic likely to mimic that consumer pattern. Gartner Research projects that 25 percent of content that workers see in a day will be dominated by pictures, video or audio by 2013.
Economic Advantages of Hybrid Flash Multicasting
From an internal cost perspective, hybrid Flash multicasting enables corporations to keep up with growing video usage while cutting enterprise video expense across several cost centers. IT managers will appreciate it for the ability to deliver the greatest level of video service while minimizing the need for additional media servers, edge caching devices, eCDNs, and WAN acceleration hardware. By having fewer physical servers to install throughout the network, FMS4 promises a shorter deployment cycle than existing video streaming technologies and lower ongoing IT maintenance and support costs.
Hybrid Flash multicasting is also as valuable to media producers as it is to IT managers. Flash is compatible with all operating systems, so corporations can now stream video to Macs, PCs, and Linux machines with relative ease. It's compatible with all popular browsers, making the video experience seamless for users of Internet Explorer, FireFox, Chrome, Safari, and Opera. Media producers will no longer have to produce video in multiple streaming formats when a corporate video is intended for both internal and external audiences, which is potentially a huge money and time saver.
Piloting Hybrid Flash Multicasting
On paper, all of the new benefits of hybrid Flash multicasting sound impressive. However, no one really knew how well it would work until it was implemented in a real-world, global corporate environment. To test hybrid Flash multicasting, MediaPlatform, an early adopter and advocate of Flash and Flex-based webcasting applications, worked closely with Adobe on the development of the industry's first Flash multicast-enabled player.
Adobe and MediaPlatform decided to approach a Fortune 500 client that had been using MediaPlatform's webcasting solutions for several years. We selected this client for the Flash multicast test for several reasons. First, their global network is enormous, with offices in 95 countries on six continents and over 100,000 employees. Second, this corporation is actually comprised of two enterprises, one of which is the original company with a significant portion of their network IP multicast enabled, and the other of which is a large entity they recently acquired whose network is not IP multicast enabled. Third, a number of the client's satellite locations around the world are not equipped for IP multicasting. Figure 1 shows a simple network map of the client as two entities, where there is an obvious division in multicast-enabled networks.
Figure 1 - High level network structure of the client site
The employees within the client organization had expectations of enterprise video and hybrid Flash multicasting that varied depending on their roles. The line-of-business (LOB) people MediaPlatform worked with wanted the highest possible video quality wherever possible. They were most concerned about latency and performance and anything else that could potentially affect the quality of an online event for viewers or executive presenters. In addition to quality concerns, they wanted video to be as pervasive in the organization as possible. The LOB stakeholders wanted to utilize the multicast test to explore other streaming possibilities, which were currently limited, as their remote offices and scattered groups inside the two-network structure were not able to view videos in real time.
The IT department, however, had a different agenda for the hybrid multicast test. The most critical issue they wanted to address was the ability for the entire organization to access and watch videos without causing network failures. To implement this test, the client insisted on scheduling it during the middle of a major network upgrade project. This complicated matters, but we were able to work around the project so that the test would not cause any adverse network traffic patterns.
The Test Solution
Our test solution needed to accommodate four important factors that the client requested:
- Variable streaming rates: These were needed to multicast across varying network conditions throughout the enterprise.
- Support for multiple languages: As a global corporation, the company wanted to make sure that hybrid Flash multicasting would support video streams in more than one language.
- Primary and backup streams: The video signal required a backup stream in the event that the primary stream became unavailable.
- Streaming from multiple studios: The client also wanted to be able to originate a video signal anywhere in the world and have it stream easily to any location. They had a goal of being able to produce videos and webcasts from either Studio A or Studio B and allow anyone in the to watch the presentations live without any network performance issues or latency.
The solution resembled the high-level overview shown in Figure 2. We started with the original video signal from the live event, which we sent to a battery of Flash Live Media Encoders (FLMEs) for encoding in different bit rates. We also set up FLMEs for different language versions of the video. Each language stream could then be encoded with a different audio track. Flash Media Server, running with MediaPlatform's software, organized the streams and made them available to viewers using MediaPlatform's OSMF compatible flash multicast player, WebCaster.
Figure 2 - High level overview of MediaPlatform's approach to testing Hybrid flash multicasting.
With multiple encoded streams hitting the server, the key to making hybrid Flash multicasting work is using MediaPlatform's capacity to make a quick match between each player and the appropriate stream. In a process that is completely invisible to the end user, MediaPlatform's software is able to connect viewers with a Flash video stream that was configured for their language, location, and bandwidth. When viewers are invited to participate in the test, they receive a link to a Web page that contains our WebCaster player. The player is set up to transmit the viewer's network location and language preference to the instance of MediaPlatform's software running on top of FMS 4. Using a table of IP addresses and correlated multicasting factors, MediaPlatform's software is able to match each player with a specific type of stream. The viewer then receives the correct type of stream. For example, one viewer might receive a primary low bandwidth stream in English, while another viewer in another part of the network might receive a high bandwidth stream in French.
The hybrid Flash multicasting test was a success. IT stakeholders were struck by how efficiently a high-quality video stream could flow through their network. The bandwidth usage was, in their view, amazingly and unexpectedly low. Audiences involved in the test were pleased with the quality of the video. For some participants, it was the first time they had seen a video on their work PCs, because previous network limitations had prevented them from watching online video. The business stakeholders in the media production department were elated that they now had the ability to produce content in a single format that could span the entire internal audience and also be simultaneously usable for the external Web. The results of the test prove that enterprise video seems destined for a hybrid Flash multicast future.
- Interactive Media Strategies Executive Web Communications Survey, Q4 2009
- Cisco Visual Network Index 2009
- Gartner Data 2008
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 PM EST Reads: 1,973
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Dec. 20, 2014 12:30 PM EST Reads: 3,205
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 2,537
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 20, 2014 11:30 AM EST Reads: 3,089
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Dec. 20, 2014 11:00 AM EST Reads: 2,952
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 20, 2014 10:45 AM EST Reads: 2,874
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 2,147
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 20, 2014 07:00 AM EST Reads: 2,673
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,880
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 09:00 AM EST Reads: 2,299
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 1,344
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 2,264
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 11:00 PM EST Reads: 2,269
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 08:00 PM EST Reads: 2,258
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 17, 2014 06:30 PM EST Reads: 2,204
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Dec. 17, 2014 11:45 AM EST Reads: 2,358
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 2,233
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Dec. 15, 2014 11:45 PM EST Reads: 2,627
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 15, 2014 10:30 AM EST Reads: 8,210
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 3,341