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EyeWonder's AdWonder(TM) Flash Component--First to Provide Full Creative Support of Adobe Creative Suite 5

EyeWonder's AdWonder component for Adobe Creative Suite 5 provides advertisers latest in interactive functionality, continuing legacy of improved management for efficient creative workflow

ATLANTA, April 12 /PRNewswire/ -- EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced the release of its latest version of the AdWonder Flash component, which fully supports Adobe® Creative Suite® 5 , providing agencies and advertisers with improved flexibility and creative functionality to support the production of more engaging rich media and video ad campaigns.

AdWonder for Adobe CS5 is the latest update of EyeWonder's rich media and video ad production platform, allowing creative developers to produce, revise and test interactive ads without ever leaving their local Adobe® Flash® environment.

"EyeWonder continues to work closely with partners like Adobe to move the interactive ad industry forward by always innovating, always looking for new and improved ways to give our partners the best products and services available in the market," said Michael Griffin, EyeWonder's Executive Vice President of Marketing and Strategic Development. "For instance, the file structure for the AdWonder component on a project level works in much the same way as Adobe's CS5 new XFL file format, enabling easier file modification and saving time during the ad creation process."

Through AdWonder for Adobe CS5, users will have access to improved workflow efficiency and creative flexibility through the XFL file format, essentially an open file set containing all elements of a Flash project that allows users the option of editing creative elements individually. This feature cuts down on excess time spent wading through numerous components to find the correct piece and also affords multiple users the ability to work on different pieces of the same ad at the same time. Also, to help streamline workflow production, EyeWonder built on the Code Snippets panel in Adobe Flash Professional CS5 by creating additional AdWonder code modules users can easily piece together to construct ads at a quicker pace.

In addition to full support for Adobe CS5, the new AdWonder for Adobe CS5 also offers:

  • Ability for users to easily preview their ads on live Web pages through improved skinning tool
  • Ability to view a list of all custom tracking metrics within an ad, including shared third-party metrics
  • Adaptive bit-rate streaming support for all types of video delivery, resulting in very little buffering, fast start times and a good user experience for both high and low-end connections

"Adobe Flash Professional CS5 allows users to create and deliver immersive, interactive content easily and consistently across personal computers, mobile devices and screens of any size and resolution," said Richard Galvan, Flash product manager at Adobe. "EyeWonder has helped drive the interactive advertising industry over the last five years and we're pleased to see the continued advancement with this latest release."

"EyeWonder's AdWonder component is an invaluable tool that allows us to create interactive ads quickly and seamlessly, cutting down on production time and resources," said Derick Daily, Executive Creative Director, Euro RSCG. "AdWonder for Adobe CS5 will help drive the full utilization of Adobe CS5 technology enhancements in our clients' ad campaigns, while ensuring that these breakthrough creative ideas are capable of being developed and deployed on schedule due to the improved production workflow efficiencies."

For more information on EyeWonder's AdWonder component, including tutorials, wiki and blog postings, please visit www.unleashthewonder.com.

About EyeWonder, Inc.

EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S., EyeWonder, Inc. has domestic offices in New York, Chicago, Dallas, San Francisco and Los Angeles. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain, Sweden and Australia. For more information on the company's interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com or follow us on Twitter www.twitter.com/_ew.

SOURCE EyeWonder, Inc.

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