|By Andrew M. Phelps||
|August 19, 2005 03:00 PM EDT||
It's the middle of summer, and it's particularly hot this year. I suppose the same could be said of multimedia content tools. I've seen a ton of new products this year, each of which looks interesting in its own way. In prepping for this issue, our editor-in-chief asked each of us to do the impossible: predict where our products will be going given the merger of Adobe and Macromedia. Well, let me be the first to tell you, I don't have a clue, but I can make some educated guesses. Through several contacts at Macromedia and others in the industry, as well as my own work, I'm going to attempt the impossible: gaze deeply into my crystal ball and predict the future development of software in a volatile marketplace. Wish me luck!
Director Isn't Going Anywhere
I'm sure that by the time you read this, Studio 8 will have launched, and it won't contain Director bundled in. This will spark a series of e-mail-threads and bulletin-board topics about "Director is Dead! No, really, this time it is! See?!?" At last count, Director has died at least six times. The truth is, there are plans for a next release, with some significant feature development.
Future Directions Are Being Discussed
It was done quietly, but then publicly announced that Macromedia had formed a Director Advisory Council (DAC) composed of users who have used the product at various levels. Most of them have been using Director for a long time, and have some idea of where they'd like to see it go. Macromedia has also been making on-site visits to customers to understand their needs and their Director-related wish lists better. If you feel your voice is critical to this discussion I would point out that the DAC is composed primarily of folks who have been involved in Director beta programs. So if you want to participate you should become a beta tester and then apply to participate at www.macromedia.com/support/programs/beta.html. For more information on the DAC, see Tom Higgins' blog at http://weblogs.macromedia.com/thiggins/archives/general/index.cfm. He's Director's technical product manager. Take the opportunity to get involved in the community!
What About Adobe?
So let's look at each of them. First off Imaging Lingo. It doesn't seem like the most glamorous of features, but real-time image manipulation enables a great deal of interactive feature development. This is why Flash8 has new imaging features. Some say that makes Director less important, but from what I've seen so far the two products actually complement each other quite well. Not nearly all of the ink effects in Director are implemented in Flash. Likewise, Flash has some new stuff that I can't wait to get my hands on like filters, blend modes, advanced gradients and FlashType. I predict that we'll see some incredible imaging apps that harness the power of Flash plus Director.
Next up, Shockwave3D. It's truly the feature that sets Director apart, a real-time Web-enabled 3D engine that can be scripted with complete control. Adobe tried to hit this market with Atmospheres, and Atmospheres was very interesting, although it didn't succeed. It was unique in attempting to give people a template for creating Web 3D - all you had to do was drag pre-built pieces into place. Shockwave3D is often criticized for going too far the other way and being too oriented to the programmer, not the designer. If these two products come together somewhere in the middle, I predict we'll see what could be the most complete solution to 3D authoring for the Web. There's an interesting twist on this discussion in that Adobe may not have been considering Director when it acquired Macromedia, but it now probably has the best-known and most widely recognized Web 3D content creation tool on the market today. The market, as they say, is "theirs to lose." Competition is there, and gaining steadily, but currently Shockwave's install base dwarfs its rivals'. I'm giving Adobe the benefit of the doubt in recognizing this opportunity for what it is. Embedding interactive 3D directly into PDF documents would personally help me out to a degree I can't even express - there's a market for that as well, mark my words.
Finally there's DVD authoring. Adobe has products that do a better job authoring DVD's core, from film production to the Encore product line that deals with formatting and compression. Combining Director's support for menuing and its interactive driven interface with Adobe's digital video tools is clearly a win.
It's odd trying to predict a product's future, particularly bring a developer. I've been around the block enough to know that I'll be wrong at least half the time, because I don't think like a business analyst. But from the developer's standpoint, Director still has a lot to offer. Ironically, Adobe, with its Hypercard history, may be in a better position to recognize this than Macromedia. I create content in Shockwave 3D every day that I couldn't do in any other package, and would take me roughly 10 times as long to build from scratch in C/C++. There's an asset there, and beneath all the Studio hype and all the glamorous announcements about the merger, I'm actually feeling pretty positive about the future of our beloved product. And having met some of the Macromedia team, I predict that our little environment will live on, and be enhanced in the future.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 26, 2016 03:45 AM EDT Reads: 1,830
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 26, 2016 02:00 AM EDT Reads: 1,320
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 26, 2016 01:45 AM EDT Reads: 1,306
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 26, 2016 01:30 AM EDT Reads: 993
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 26, 2016 01:15 AM EDT Reads: 2,526
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Jul. 26, 2016 12:45 AM EDT Reads: 637
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 26, 2016 12:00 AM EDT Reads: 1,543
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 11:15 PM EDT Reads: 1,315
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Jul. 25, 2016 11:15 PM EDT Reads: 2,017
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 25, 2016 10:00 PM EDT Reads: 2,516
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 25, 2016 08:30 PM EDT Reads: 1,944
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 25, 2016 08:00 PM EDT Reads: 1,984
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 25, 2016 07:30 PM EDT Reads: 1,897
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 07:15 PM EDT Reads: 1,805
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 25, 2016 07:15 PM EDT Reads: 1,031
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 25, 2016 06:30 PM EDT Reads: 1,018
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 25, 2016 06:15 PM EDT Reads: 1,777
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Jul. 25, 2016 06:00 PM EDT Reads: 2,447
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Jul. 25, 2016 06:00 PM EDT Reads: 2,081
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 25, 2016 03:45 PM EDT Reads: 973