Welcome!

Adobe Flex Authors: Matthew Lobas, PR.com Newswire, Shelly Palmer, Kevin Benedict

Related Topics: Adobe Flex, ColdFusion, Machine Learning

Adobe Flex: News Item

Analytics for Adobe Air Applications

Speed-Trap Launches Industry-first Online Analytics Software That Captures and Analyses Visitor Interaction

Speed-Trap http://www.speed-trap.com the online customer insight software provider, today launches its analytics for adobe air applications, Speed-Trap's unique capability to capture and process detailed data on users' interactions with Adobe AIR applications, despite their being based on the desktop, not in the browser.

Rich internet applications are no longer solely implemented in browser environments, and with the introduction of Adobe AIR in early 2008, many organisations are starting to implement their rich internet applications as standalone, including companies like the BBC, eBay and PayPal. Indeed, as of February 2009, Adobe AIR had been installed over 100 million times.

Traditional web analytics packages are only able to capture activity within traditional websites accessed via the browser, and are therefore unable to monitor rich internet applications, an increasingly significant proportion of the online market, failing to provide the entire view of the customer. However, Speed-Trap has now extended its Dynamic Collection(TM) technology http://bit.ly/sttech to include analytics for adobe air applications and the ability to capture and analyse the user interaction and behaviour from this new generation of rich internet applications - transforming the user's action and experience into meaningful customer relationship information.

Malcolm Duckett , VP Operations at Speed-Trap http://bit.ly/stteam explains, "Up until this point, traditional web analytics packages have been blind to interaction with web-enabled and rich internet applications that run on desktops or on mobile devices. This inability to capture data on interactions through a different web medium has left a gaping hole in companies' understanding of their customers, which our analytics for adobe air applications is intended to fill."

Speed-Trap's unique analytics for adobe air applications technology, launched within Speed-Trap Version 7 http://bit.ly/stcap can capture all 'events' within the Adobe AIR or rich internet applications, such as selecting a check box, clicking an image, entering text or selecting a tab as a real-time stream of rich customer-focussed data. Using this data, companies can drive the latest generations of real-time CRM, personalisation and targeted marketing applications. Moreover, the same Speed-Trap systems can analyse their web, AIR and rich internet applications. Companies will have all the data they need down to the level of a single key-stroke or click, across all mediums, allowing a truly 360 degree view and profile of every customer.

Duckett continues, "We have further extended the functionality and scope of our Dynamic Collection(TM) technology by allowing our clients whose rich internet applications run on desktops via Adobe AIR to appreciate precisely how, when and why their customers use the applications. This insight was previously impossible to gather, but is vital for driving smart marketing programs that generate the best possible return, or for understanding if their applications are reaching the correct audience or proving to be of sufficient value to the user."

More Stories By Corinna Melcon

Corinna is Advertising Sales Manager at SYS-CON Media and Cloud Expo, Inc. Each month SYS-CON Media reaches over two million i-technology professionals through its specialty online journals, conferences, and education programs.

You can contact Corinna with advertising or events questions or comments via email at "corinna (at) sys-con.com" or at her home page corinnamelcon.ulitzer.com, or by phone at 201 802-3026.

IoT & Smart Cities Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...