Sorenson Media (www.sorensonmedia.com) and VisualOn (www.visualon.com) today announced that the Sorenson Spark Software Developers Kit (SDK) has been licensed by VisualOn to add the Sorenson Spark decoder into VisualOn Mobile Multimedia Products. VisualOn has optimized and integrated Sorenson Spark into its multimedia application suite, enabling mobile handsets to playback the largest installed base of Internet video.

Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination site today. The Sorenson Spark SDK allows developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon.

Installed on mobile device chipsets, VisualOn's highly optimized software applications enable mobile devices to play rich multimedia content without expensive dedicated hardware. The software increases the quality and performance of the device and uses less power when accessing multimedia applications. VisualOn counts some of the largest device manufacturers among its clients.

“The Sorenson Spark codec is a standard in the Internet video industry and is a must-have for consumers to be able to view all of the video the Internet has to offer,” said Dr. Yang Cai, CEO at VisualOn. “Integrating the Sorenson Spark decoder in our software application further solidifies our ability to enable mobile devices to more effectively and efficiently playback the widest selection of multimedia content.”

“This partnership with VisualOn reflects the strong and accelerating demand that we continue to see for Sorenson Spark,” said Peter Csathy, president and CEO of Sorenson Media. “Video is fast becoming critical on mobile phones and other portable devices, and Sorenson Spark is recognized as being essential to give consumers the ability to view the broadest and deepest base of online video content, including hundreds of millions of videos that cannot be accessed with any other codec.”

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.

About VisualOn

VisualOn, Inc. is a Silicon Valley-based mobile software company that enables a rich multimedia experience on handheld devices, without the need for expensive hardware. VisualOn's unique patent-pending technology is optimized for quality, performance, and minimal power consumption. It supports video and audio applications, including mobile TV and streaming, with quality levels that rival the Apple iPhone. VisualOn's software offerings include support for all popular video and audio formats. Its solutions are available as plug-ins for Windows Mobile Media Player or as an SDK for integration with third party applications. For more information, please visit www.visualon.com.