| By PR Flex |
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| June 23, 2009 08:15 AM EDT |
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Today’s Tip is brought to you by the number 9 and 9 Feelings from The Count from Sesame Street.
Whether or not it’s a “Sunny Day,” number nine is “a creative way to get… to get your company into the news” (and to expand your company’s profile within the media).
9.) Tell customer stories or publicize customer feedback.
Using a person’s story to tell a brand story translates to human interest and helps people relate to a message. Has someone famous used your product or service? Have you received tremendous customer feedback? Are people using your product or service in an interesting, unforeseen way? Customers are your best resources, so tell these stories!
One example is with a product used all around Sesame Street! While Johnson and Johnson developed Baby Powder to satisfy the bottoms of little tykes, customers started using it to make their hair look less greasy and to add volume. This was just another way for J&J to gain press and customers!
If your week hasn’t started off exactly as “smooth as a baby’s bottom,” The Count seemingly has turned into quite a life coach! We genuinely suggest watching…
In a few short years, the media landscape has changed dramatically. Until recently, companies relied on media coverage – either purchased in the form of advertising or earned in the form of public relations – to tell their stories to key audiences and build their brand. Today, businesses and organizations can achieve those same objectives without buying a single ad or being covered in the press. A steady flow of well-written, informational materials distributed regularly to customers, prospects and partners, as well as to the Web itself via news wires, can make a measurable impact on your business.
The next step is a big one – who do you hire to put this strategy in motion? The long-term commitment of a PR firm is often too costly for many small and mid-size businesses. Assembling a team of freelancers can be a hit-or-miss proposition. Hiring an in-house candidate to do it all is even harder. It’s the rare PR and marketing expert who can write, plan and execute PR and marketing strategies based on well-honed best practices – and they don’t come cheap.
Our network of writers and media relations pros are well-versed in this new and exciting communications world. Our transparent pricing model is a refreshing change from the murky retainers of a typical agency. And our flexible structure means you have access to a deep bench of writing and PR pros when – and only when – you need them.
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