| By PR Flex | Article Rating: |
|
| June 16, 2009 08:15 AM EDT | Reads: |
331 |
For the next 10 Tuesdays, PR Flex will offer a slice of advice on how to make news. There are a lot of media channels out there, but breaking through the clutter is essential to make your story count and to generate conversation around your brand story.
We’ll begin with#10… Albert Clifford, Drum Roll, Please
10.) Produce a groundbreaking survey or newsworthy report and gain credibility.
- Sponsor a survey or report tied to current news trends or commission a group to research and develop your industry idea.
A couple of effective examples include:
a.) In anticipation of the Democratic and Republican National Conventions and the forthcoming election, Beam Global (parent company to brands including: Maker’s Mark, Jim Beam and Sauza) conducted a “Who Sets the Bar When it Comes to Cocktails: Democrats or Republicans?” survey. The findings were fun, non-partisan and kept their brands front-of-mind.
b.) To educate the media and consumers on the importance of sleep and to position their brand team as industry experts, Select Comfort, creator of the Sleep Number beds, partnered with Dr. Nancy Etcoff and Massachusetts General Hospital to show that “More Sleep Results in a Better Quality of Life.” This was longer-term, as it required intense research and development.
Don’t sleep on surveys. The media and the public are sure to drink your company’s “kool-aid,” if you can provide results that are fun, educational or cutting-edge… or - better yet - all three!
Read the original blog entry...
Published June 16, 2009 Reads 331
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By PR Flex
In a few short years, the media landscape has changed dramatically. Until recently, companies relied on media coverage – either purchased in the form of advertising or earned in the form of public relations – to tell their stories to key audiences and build their brand. Today, businesses and organizations can achieve those same objectives without buying a single ad or being covered in the press. A steady flow of well-written, informational materials distributed regularly to customers, prospects and partners, as well as to the Web itself via news wires, can make a measurable impact on your business.
The next step is a big one – who do you hire to put this strategy in motion? The long-term commitment of a PR firm is often too costly for many small and mid-size businesses. Assembling a team of freelancers can be a hit-or-miss proposition. Hiring an in-house candidate to do it all is even harder. It’s the rare PR and marketing expert who can write, plan and execute PR and marketing strategies based on well-honed best practices – and they don’t come cheap.
Our network of writers and media relations pros are well-versed in this new and exciting communications world. Our transparent pricing model is a refreshing change from the murky retainers of a typical agency. And our flexible structure means you have access to a deep bench of writing and PR pros when – and only when – you need them.
- Ulitzer.com Named Exclusive "New Media" Sponsor of Cloud Computing Conference & Expo
- Adobe’s Aiming ColdFusion at Multiple Clouds
- Cloud Computing Journal: Adobe to Deliver ColdFusion in the Cloud
- Adobe Unveils LiveCycle Enterprise Suite 2 for Deployment in the Cloud
- Adobe Flex Developer Earns $100K in New York City
- Adobe May Cooperate with Apple to Transplant Flash Player to iPhone
- Ph.D. in Twitter Anyone?
- Eolas Sues the Internet
- Adobe LiveCycle Enterprise Suite 2 for Cloud Computing
- Adobe Betas Target RIAs and Cloud Computing
- Special Report on the Emerging Cloud Computing Trend
- Adobe Cans Another 9% of its Workforce
- My Thoughts on Ulitzer
- Ulitzer.com Named Exclusive "New Media" Sponsor of Cloud Computing Conference & Expo
- Ulitzer Live! New Media Conference & Expo
- Adobe’s Aiming ColdFusion at Multiple Clouds
- Eval JavaScript in a Global Context
- Fig Leaf Software to Exhibit at Government IT Conference & Expo
- Cloud Executives Feature on Cloud Computing Expo Power Panel
- Software Flexibility in the Cloud - Part 4 of 5
- Cloud Computing Journal: Adobe to Deliver ColdFusion in the Cloud
- Is Microsoft as Free as Open Source?
- Adobe Reader Sued
- Adobe Unveils LiveCycle Enterprise Suite 2 for Deployment in the Cloud
- Where Are RIA Technologies Headed in 2008?
- Cover Story: How to Increase the Frame Rates of Your Flash Movies
- AJAX World RIA Conference & Expo Kicks Off in New York City
- Your First Adobe Flex Application with a ColdFusion Backend
- Adobe Flex 2: Advanced DataGrid
- i-Technology Blog: Death-Knell For "Rich Media? Hardly!
- Adobe/Macromedia - Microsoft, Look Out!
- How To Create a Photo Slide Show ...
- Adobe Flex Interface Customization - Themes, Styles, Skins
- Personal Branding Checklist
- Has the Technology Bounceback Begun?
- "Real-World Flex" by Adobe's Christophe Coenraets




































