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 <title>Viewpoint: Is &quot;RIA&quot; a Ploy to Keep Merriam-Webster in Business?</title>
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 <description>Marketing gurus create new terminology like &#039;RIA&#039; and &#039;Web 2.0&#039; in order to force people to engage in new conversations without them dragging along their baggage of ingrained prejudices about what something is or is not. They also do it - I am convinced - to make themselves seem smart. But we should not have to keep inventing new words in order to have these new conversations.&lt;p&gt;&lt;a href=&quot;http://flex.sys-con.com/node/509695&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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